The world of digital marketing is growing rapidly and new marketing strategies are being developed.
The internet has made the world a business arena. You can purchase products or render services from anywhere around the globe.
Thanks to E-commerce and digital marketing!
New digital marketing trends emerge every day because of the fast-paced customer behaviour and patterns which influence buying decisions. Marketers have to be on top of all the recent trends and how they can incorporate them to achieve marketing goals in 2024.
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Recent Marketing Trends That You Need To Know About
User-Generated Content Marketing
User-generated content or user-created content is content created by users. In simple terms, user-generated content marketing is when customers use your product or service and post feedback in the form of images, videos, testimonials, text or reviews.
It can also be referred to as word of mouth.
Let's accept that people trust suggestions, recommendations or feedback. User-generated content marketing provides your business credibility and a position among competitors.
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Interactive Marketing
How many of you felt bored in the lecture when the professor kept talking for an hour without any interactive talk? How many of you were excessively enthusiastic when the professor involved students and made the lecture an interactive session? You get the difference right.
How can you incorporate interactive marketing into your digital marketing strategy? Interactive marketing strategies are used to increase traffic and boost content engagement. You can create content that is thoughtful, informative, and engaging and encourage the audience to act.
Interactive marketing is all about creating engaging content, now that's entirely upon you or a digital marketing agency in mumbai
Content format for interactive marketing:
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Videos
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Images or Post
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Quizzes and polls
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Giveaways
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Email and Personalization
Social Media As Search Engines
Social media is rapidly growing. Each social media platform has a unique demographics and usage.
Social media is highly impacting the buying decisions of customers. More than 63% of consumers use social media to find new places and restaurants to explore new things.
Businesses are investing in social media marketing services, influencer marketing, video content marketing, ads, sponsorships,. Video content is the most engaging and achieves high traffic and visibility.
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Conclusion:
If you are a marketer or a business owner, it is important to stay updated with what is happening in the digital marketing world. Trends change how seasons change sometimes faster than that.
New digital marketing strategies are developed, experimented and incorporated. It is important to understand that not all digital marketing strategies will be suitable for your business.
You need to experiment and understand which marketing strategies help in achieving your business objectives. User-generated marketing, social media as search engines and interactive marketing are the most trending digital marketing strategy in 2024.
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