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Catchpoint adds Gerardo Dada as CMO to accelerate growth

Catchpoint®, the global leader in digital experience observability, announced today that Gerardo Dada has joined the Catchpoint executive leadership team as Chief Marketing Officer (CMO). Dada will leverage Catchpoint’s unique technology and market leadership to create strategic growth for the brand and global client base while further establishing Catchpoint’s authority in digital experience observability. A seasoned marketer and experienced technologist, Dada has over 20 years of experience in digital strategies and web technologies, and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has led marketing positions at SolarWinds, Microsoft, Rackspace, DataCore, and BazaarVoice. Before joining Catchpoint, Dada was the CMO for Keeper Security.

Using Performance Max In Google Ads

Updates to Google Ad feature Performance Max offers marketers a way to enhance their search and digital ad campaigns.

Seven Reasons Why E-mail Marketing Is Essential For Business Growth

Personalized Content, Increase brand Awareness, New product Alerts, Abandoned cart Reminders, Promotions and Deals, Reach consumers on multiple Devices, Increase website Traffic, Help your business Grow

Lasso Partners with CMI Media Group

Lasso (, the world’s first and only omnichannel platform for healthcare marketing and analytics, today released impressive results for a CMI Media Group campaign targeting healthcare providers (HCPs) across social media and Connected TV (CTV), two channels that have historically been very difficult to measure in pharma. This latest analysis makes Lasso’s solution the first to empower healthcare marketers with 100% deterministic insights across any digital channel for both HCP and consumer-targeted campaigns.

DirectIQ Introduces Its E-Commerce Email Marketing Automation Tools to Support E-stores

The eCommerce email marketing tool by DirectIQ is designed to help eCommerce businesses save time and effort by automating the process of sending out mass emails. DirectIQ introduces its foolproof eCommerce email marketing automation tool designed to cut on time and effort invested by eCommerce clients in sending emails to their target audience. The platform functions by automating the process of sending out mass emails and allows users to craft personalized messages for each contact on their list, set up automated drip campaigns, track campaign results in real-time, and conduct A/B split testing to improve performance.

Targeting and transparency: Marketing privacy-forward advertising

As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

Bright Brain wins MENTORIA Digital Marketing mandate

The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.

CM Group Takes Home Two Top Honors in MarTech Breakthrough Awards

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

Three digital marketing tools that use machine learning

One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few easy (and, more importantly, affordable) tools that currently use machine learning.

Offline Marketing v/s Online Marketing in Today's Biz Scenario

The sale conversation rate in online marketing is up by a whopping 77.5 times compared to that in offline channels. On the other side, though the traditional media like TV, radio, billboards, flyers, events, etc., are a cash-intensive affair, they have their own set of benefits like brand awareness, mass reach, brand recall, etc. Here is how both online and offline marketing is unique in their ways.

Knorex Recognized for Digital Marketing Innovation in 2022 MarTech Breakthrough Awards Program

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

How to Take Advantage of Etsy’s Repeat-Buyers Feature

Etsy enhanced a feature that helps drive repeat buyers to individual sellers’ shops, and it offered tips on how sellers could take advantage of the feature.

The best way to survive a recession? Loyal customers. Here's how to retain them

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

IRONSCALES Launches Expanded Security Awareness Training Functionality

IRONSCALES, the leader in AI-powered email security and the fastest growing email security company in the world, announces the addition of new advanced Security Awareness Training to help customers better educate their employees on how to spot phishing attacks, improve their overall security knowledge, and learn about multiple industry compliance framework requirements.

5 tips to make your B2B email marketing campaign stand out

When it comes to growing your business, email marketing is arguably the most effective tool in a B2B marketer's belt. If you can reach the right audience, an effective B2B marketing email will help you build brand awareness and develop a dialog with potential customers. Here’s how to leverage your B2B email marketing strategy to stand out and grow your business: Create a winning strategy. An excellent way to kick your campaign into gear is to establish best practices at the beginning of the process. Here are some elements to keep in mind.

Supermetrics Aims To Make Sense Of Too Many Digital Metrics

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.

Serve more Facebook customers with this $99 lead ad notification tool

This platform can send you lead ad notifications and respond to customers quickly and efficiently. Rated 4.9 out of 5 on Capterra, features dozens of integrations for tools like ActiveCampaign, Aweber, Iterable, Hubspot, and more, so you can include it into whichever CRM or email marketing workflow your organization currently uses.

Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver Flawless Native Styling in Half the Time

Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email campaigns through their existing GAM (Google Ad Manager) account with a seamless workflow that saves time, reduces errors and delivers superior results.

Cordial Launches Strategic Integrations to Enhance Data Usage, Efficiency and Innovation for Marketers

Marketing platform streamlines real-time data with new, bi-directional integrations, transforming 1:1 customer experiences across email, SMS and MMS and mobile applications

How to Develop a Content Creation Strategy

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.