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Email Marketing 2019: Still a Leading Touchpoint for Marketers and Consumers Alike

Email may be the most traditional of digital marketing channels, but it's still going strong thanks to mass consumer usage, flexibility, and utility.

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Email Marketing Stats and Trends

Here’s a checklist of some of the most important marketing strategies you should be paying attention going into 2020.

9 Ways to Make Customers Want to Open Your Emails

Tips for improving your email open response rate

11 Steps to Improve Your Email Marketing That Take Just 7 Minutes [Infographic]

Your Email Marketing Workout

5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data.

The Next Evolution in Email Marketing: Beyond Personalization

We're witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people's preferred way to communicate.

How To Write Emails That People Actually Read

It's no surprise to anyone (unless you're fortunate enough to be living off the grid) that email is the most used communication channel in American business. Yes, 95% of organizations still rely on email as their preferred mode of internal communication, despite having access to social media, instant messaging and other formats.

Email Marketing Stats and Trends

Statistics showing just how strong this marketing channel is.

How to Write Excellent Subject Lines for Your Outreach Emails

Writing a great subject line takes time and thought.

How to Organize Your Email Marketing On a Budget

Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly.

How to utilize email marketing campaigns to boost your ROI

It’s all about ROI, but the rules of the game have changed.

Busting email marketing myths

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?

4 Ways to Grow Your Stagnant Email List

To get the most out of email marketing, make sure your list of subscribers remains fresh.

Here's Why Customers Aren't Opening Your Marketing Emails (and How to Fix It)

A few small tweaks can raise your open rates.

How to Boost your Email Marketing Conversion Rate

Tips on how you can increase your conversion rate.

What Is Email Marketing? 7 Email Benefits To Grow Your Business

How experts use email marketing as a core tactic in their digital strategies.

6 Tips For Effective Nonprofit Email Campaigns

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent. Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.

5 Steps for an Effective Email Marketing Audit

How to obtain a truly big-picture view of how well your emails are performing.

5 Best Practices to Strengthen Email Security in your Organization

Practices to shore up your company’s email security.

Testing your email marketing to improve your deliverability

Marketing to the managed inbox needs to be an ongoing, active process.

3 Things to Double-Check Before You Hit Send on That Email

We all need reminders so we can avoid mistakes and improve our outcome. Hence, here are the things you should examine carefully once you finish crafting your marketing email.

The Best (and worst) Days for Email Marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.