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Latest Email marketing articles

6 things to look for in a B2B influencer

LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.

Degrees vs. credentials: Why Employers Should Rethink Education for Tomorrow’s Digital Marketers

Employers are struggling to find qualified candidates as industry demands evolve faster than the workforce can adapt

6 tips for successful ecommerce search campaigns

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

US consumers spent record $13.3B on Cyber Monday sales

Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Catalysts Hosts Seana Smith and Madison Mills to break down the data and what it signals about consumer shopping trends.

AudiencePoint Launches Groundbreaking Audience Engagement Suite, Raising the Bar for Email Marketing

AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing's potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint's new Inbox Placement solution ensures that every email reaches engaged audiences exactly when it matters most.

Threads now allows users to follow fediverse accounts directly in its app

The app still doesn't allow users to reply to other fediverse accounts, however.

4 ways to build a team equipped with emerging skills

Many IT leaders have struggled in the face of new challenges because they don’t have the needed know-how on their staff. But some are finding ways to prepare for the long term as the pace of change accelerates.

AWS SageMaker is transforming into a combined data and AI hub

In other words: no longer will Sagemaker just be a place to build AI and machine learning apps — now you can link your data and derive analytics from it, too.

Walmart buys Vizio for $2.3B as retail media race turns to streaming

Retail media networks are shifting focus to areas like connected TV and streaming to build out top-of-funnel advertising.

Samsung’s DeX app on Windows is being replaced by Microsoft’s Phone Link

Samsung is quietly killing off its DeX app on Windows with its One UI 7 update.

Google's generative AI video model is available in private preview

The Veo model is available to Vertex AI customers.

Fubo vs. YouTube TV: Which live streaming service is best?

If you’ve made the decision to cut the cord and move to a streaming service, you have access to more options than ever before. The most popular streaming services have put in the time to deliver giant libraries of content just waiting for you to find them. Meanwhile the best live streaming services ensure you never miss an episode of your favorite show. So let’s take a look at two of the best live streaming options out there: Fubo and YouTube TV.

The Rise Of Micro-Communities: What This Means For Social Media Marketers

Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, audiences.

Amazon announces its own set of Nova AI models

The company is also partnering with Anthropic to build a huge AI compute cluster

Apple Music’s yearly recap is finally available in the app

Now you can see your top songs and artists of the year directly within Apple Music.

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

How to Build a Vibrant Pinterest Following That Drives Sales

Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work.

AWS says new Bedrock Automated Reasoning catches 100% of AI hallucinations

AWS announced more updates for Bedrock aimed to spot hallucinations and build smaller models faster as enterprises want more customization and accuracy from models.

5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy

Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?

Threads’ next update is a search feature that finds the post you’re looking for

You’ll be able to search for posts filted by profile and date range on Threads, soon.

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