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IRONSCALES Ranks No. 875 on the 2022 Inc. 5000 Annual List

“As the pioneer of the integrated cloud email security (ICES) category, nothing makes us prouder than getting this kind of recognition year over year. I would like to thank our customers and partners for choosing us and for helping us disrupt the email and messaging security market.”

RedChirp Acquires Vimbibe, Expanding Its Investment in the Future of Business Texting for Wineries

Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific texting platform. RedChirp looks forward to welcoming Vimbibe customers to the rapidly growing RedChirp platform.

Top 10 best Email Marketing Metrics

Among today’s best marketing strategies is email marketing. Nevertheless, to ace the final field of success, best practices need to be followed. You should use your time to create campaigns, fix mistakes that rookies make, and optimize emails for better engagement if you are willing to donate your time to practice for good.

How to Create Effective Advertising for Your Music Album

In the modern digital era, musicians frequently play several roles. Even though creating and composing music represents the most crucial work, spreading the word about your songs requires a marketing approach. Given the vast amount of new songs that are frequently published, how your music is promoted may determine how well it connects with the public. Your problem as an artist is to release your often intensely emotional and personal compositions onto the public in a calculated, deliberate way. These tactics can assist you in getting started whether you are already promoting your music individually or are shortly going to create a new album and will make you become a singer yourself.

Faith Liversedge: Let marketing solve the Consumer Duty riddle

It’s not just about tailoring your message and segmenting your communications but how you monitor engagement and performance

MarTech Interview With Dean Coclin, Sr. Director, Business Development at DigiCert

Dean Coclin, Sr. Director, Business Development at DigiCert talks about the various digital security threats that marketers and brands are faced with today and what best practices can enable better brand protection measures for B2B marketers:

Stagwell’s (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand

Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.

Welcome emails have best click-to-open and first purchase rates

E-mail campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.

101 Sales, Marketing & Agency Management Ideas


Targeting and transparency: Marketing privacy-forward advertising

As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

Email Validation Company ZeroBounce Named to Inc. 5000 List for the Fourth Time

The variety of relevant tools they find on our platform is what keeps customers coming to us. We’re so grateful for their support,” Minick adds. ZeroBounce’s most recent launch is Activity Data, a tool that provides useful insights into the activity of email subscribers. Activity Data helps fine-tune data segmentation and boost email engagement.

16 Places To Create A Free Brand Logo

Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos.

Identifying The Right Marketing Channel For Your Campaign

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

4 Benefits of Email Marketing That Can Boost Your Business

Personalized Communication, Lesser Cost, Values Time, Increases Website Traffic

Knorex Recognized for Digital Marketing Innovation in 2022 MarTech Breakthrough Awards Program

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

Act! Wins Bronze Stevie Award in 2022 International Business Awards

Act!, a leading customer relationship management (CRM) and marketing automation solutions for small businesses, announced it was named the winner of a Bronze Stevie Award in the Best Relationship Management Solution category in the 19th Annual International Business Awards.

5 Crucial Email Marketing Skills You Need to Develop

Creativity, Copywriting, Testing, Empathy and awareness, Deadline-oriented

Eight Business Leaders Share How They Best Reach Their Target Audiences

Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms.

Campaigns By Pipedrive Aims To Optimize Email Marketing

Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.

Supermetrics Aims To Make Sense Of Too Many Digital Metrics

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.