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What's My Open Rate? iOS 15 Tool

Inflated Open Rate from ESP
[after Sept. 20th]


Your percentage of Apple iOS Email Users
[Estimated for most users at 45%]


Based on estimated 87% Apple cached opens applied and 92% adoption rate of Mail Privacy Protection.


7 Strategies for CMOs Managing Bank Marketing Teams from a Distance

Increasingly financial marketing staffs may not see each other than via teleconferencing for months at a time. A veteran marketing director shares practices that have worked for one of the nation's top 50 banking companies.

A Digitalpreneur On Top Digital Marketing Trends To Look Out For In 2021

He points out that digital marketing is that one thing that can help brands and businesses create their unique standing in their respective niches and give them the success and growth they seek.

Four Reasons Why Your Company E-Mail Signature Is Crucial To Its Success

Despite the explosive growth of social media, pay-per-click advertising, and content marketing, it’s surprising to see just how prevalent email is in today’s sophisticated digital world. After often being overlooked in the past, most successful companies today recognize the power of email and how its benefits can be used to establish closer relationships with customers, providing a direct communication channel that is not dependent on a third party. In fact, email is now the most widely used business communication tool on the planet, with 81 percent of small businesses using it as their primary customer acquisition channel.

Native advertising provides the best conversion: research shows

As website owners, we always want more traffic and visitors interested in our page’s content. Lots of website owners earn from their pages, and they’d like a well-targeted audience to come and see what content they have prepared. This is why most of them opt for marketing campaigns to advertise the brand, hoping for more visitors. However, it’s not easy getting visitors, and not all marketing channels provide excellent results. Social media, SEO, newsletters, or email marketing, are some of the most commonly used ideas. Among them all, there’s the native advertising technique that obviously provides high ROI and gets the best user conversion. Research shows that this is the most effective way to get more well-target visitors.

How CCM makes communications personalized

1. The growing role of Customer Communications Management 2. Personalization: a growing trend 3. How can you achieve personalized communication with CCM? 4. Customer Communications Management enhances data 5. What can be personalized through CCM? 6. The advantages of personalized communication with CCM

Mailchimp Employs Ai To Boost E-mail Marketing Campaigns

Thanks to its vast trove of data, Mailchimp is in a unique position to discover common patterns of successful marketing campaigns. Content Optimizer taps into that data and uses machine learning models and business rules to predict the quality of email campaigns and provide suggestions on how to improve content, layout, and imagery.

10 Ingredients For A Successful Content Marketing Mix

Focused Content Strategy, Clear Content Guidelines, Sustainable Content Calendar, Efficient Content Workflow, Conversion-Optimized Website, Targeted Long-Form Content, Distribution and Repurposing Plan, Nurture Sequence, Conversion Points, Measurement Tools, Start Mixing

CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing

Combined Company to Focus on Developing Solutions for Marketing’s Most Critical Challenges from Acquisition through Retention and Loyalty

Cloud Advertising Markets - Global Forecast to 2026 -

The "Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region - Global Forecast to 2026" report has been added to's offering. The global cloud advertising market size is expected to grow at a CAGR of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021.

How Does B2B Automation Marketing Improve Campaigns?

Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

62 Free Marketing Templates You Didn’t Know You Needed

I know that I would be lost and alone without so many of these templates. I’ve used them myself, as a constant employee of startups, and I can’t imagine what other marketers do without them. So if you want to be proud of building from the ground up while not reinventing the wheel, take a look! We’ve got templates for big plans, small requests, and everything in between. Many of them are our own, but we’ve included plenty of templates from others just in case you get sick of us. Have at it!

Mailchimp wants to optimize your email campaigns using AI — here’s how

The vision for AI-powered content marketing, Meeting data challenges, Transitioning to Mailchimp, Machine learning and business rules, Human oversight, Learning from users, The future of AI-powered content marketing

B12 Raises $15.7 Million To Become The Shopify For Professional Service Firms

This is a game-changer for anyone looking to connect with their audience in real-time on WhatsApp, the world’s largest personal communications platform with 2 Billion users.

B12 Raises $15.7 Million To Become The Shopify For Professional Service Firms

Today, B12, a startup that is focused on helping those smaller professional service organizations such as law and accounting firms or mortgage brokerages more easily accept online payments and build a digital presence in general, announced it has raised $15.7 million in funding led by Tola Capital.

The Best Campaign Management Software for Marketing Professionals

No matter the industry, the market, or size, every business can benefit from a full-featured campaign management software solution. These tools can help marketing teams develop, optimize, launch, and maintain their marketing campaigns. The best campaign management software reduces human errors and streamlines the campaign creation and management processes. While campaign management is often a feature in a CRM or other marketing platform, they are also available as standalone products.

How To Transition Your Business From A Startup To A Mid-Sized Company

Your company is growing, and while this is definitely something to celebrate, it can bring about a different kind of stress than what you experienced when beginning your startup. Now, it’s time to challenge your team and yourself in order to level up and meet the demands of your business. My transition from startup to mid-sized company happened quickly. There are things I did in the beginning that worked perfectly and other things I tried and failed at, but ultimately, I learned from every decision. Here are the three biggest pieces of advice I have to offer to entrepreneurs making that next big step:

Multi-Channel B2B Lead Generation: 8 Steps to Success

Looking for a full-funnel strategy to generate more B2B leads? You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the funnel to the bottom (including post-funnel).

How To Make The Most Of Your Stimulus Grant As A Solopreneur

The Economic Aid To Hard-Hit Small Businesses, Nonprofits And Venues Act, What You Do Now With The Money, What Could Be An Effective Marketing Campaign.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.


The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.