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Why Hyper-Personalization is Key for Marketers in 2020

Marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends.

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How Are B2B and B2C Marketing Different?

The type of marketing you employ depends on the product you sell and the industry you serve. In this article, you’ll learn all about the differences in B2B vs B2C marketing.

How SMEs Can Leverage Email Marketing

Often, small business owners assume that email marketing is not practical for their businesses. However, email marketing is frequently cited as the most fruitful form of digital marketing.

Email marketing in the Automotive Industry: 5 winning strategies

Email marketing campaigns are still very effective for the Automotive Industry. To be even more effective, they need to be “tailored” to the recipients.

9 Email Design Trends to Improve Your Email Marketing Strategy

Are you looking for ways to improve your email marketing strategy in 2020? Here are the latest email design trends to incorporate into your email campaigns this year.

10 Ways to Leverage Email Marketing for Lead Generation

Every day, about 124.5 billion emails are being sent for businesses across the globe. So, it makes perfect sense to spend some time eyeing for the best strategies to capture your potential customers’ attention via email marketing.

Five Tips for Email Marketing

E-mail marketing is an effective way to reach your audience, but it must be done creatively and strategically.

6 Great Examples of Brands Using Content in Marketing Emails

Here are six ways small businesses and ecommerce brands like yours are incorporating content into their emails for better results.

Seeing Your Content Marketing in 20/20

At the start of a new year, you should be looking at your company brand, image, and marketing strategies from the last 12 months. What worked, what didn’t, and where can you go to kick-off the roaring 20s?

Email Localization Campaigns – Designing them Right

Using email the right way on a global level can give any business a chance to boost their sales and grow their business.

Stop Changing Direction: How To Give Your Marketing And Advertising More Chance Of Success

Here is a list of best practices to apply if you're not seeing successful marketing and advertising results.

Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

While it feels productive to build your database and send emails, B2B buyers don't want to be inundated with irrelevant emails, unsolicited calls or give up their anonymity to find out about your solution.

15 Jaw-Dropping Email Marketing Stats You Need to Know

Have you optimized your email marketing approach for 2020? We have collected a range of email marketing stats and insights, which underline why it needs to remain a key consideration in your process.

Five Ways to Boost Your Email Campaigns' Inbox Placement

As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination.

4 Social Media Marketing Tricks You Need to Know This Year

If you’re looking to improve your sales, engagement rate, or subscribers through your social media accounts, we can help.

14 Prospecting Email Tips for Improving Response Rates

Email is still the most popular and profitable way for sales reps to reach out to leads. To help you receive responses from prospects, we broke down the best practices for writing, sending, and continually perfecting prospecting emails.

Today's Top B2B Marketing Imperative: Be Authentic

Authenticity and its positive impact on a company’s health has been widely studied for the B2C market. For B2B companies, being deemed trustworthy is just as critical to driving positive outcomes.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!

4 Questions to Boost Your Social Media Marketing

Consumers today react to products, services and ad campaigns in real-time through social media, creating new demands on organizations. To develop your strategy, ask yourself these questions.

Four tips to maximize content creation for personalization

Brands need to be able to quickly and easily create experiences with rich content if they want to scale personalization efforts, increase speed to market, and adapt to emerging trends.

5 B2B Email Marketing Best Practices You Can't Afford to Miss

93% of B2B marketers use email to distribute content. If you’re looking to improve your email marketing results, implement these five email marketing best practices.

4 Content Marketing Mistakes You Didn’t Know You Were Making (And How to Fix Them)

You’ll hear all kinds of tips designed to help you create a winning content marketing strategy, but do you know if you’re making any mistakes that are costing you traffic and sales?