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What's in Your Consumer Data Privacy Closet?

Today, all companies are forced to think about privacy regulations while still trying to deliver on ever-increasing human-like interactions. Balancing these two requirements isn’t easy. I have worked with many teams where the first battle to better marketing is against the legal team. Nonetheless, there are still opportunities and best practices to succeed in these seemingly opposite fields. Here are three of them:

Email Marketing Market Growth Rate Analysis: Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner

The Email Marketing Market research report is a plethora of information about upcoming technologies, R&D initiatives, and new product development. Throughout the projection period, the analysis evaluates all critical developments and technologies that will have a substantial influence on the global Email Marketing market’s growth.

St. Louis-based Polaris Software expands C-suite with hire from local startup

With the hire, Polaris adds an executive with previous experience working for fast-growing technology firms. Most recently, Zimmerman was chief product officer of St. Louis-based call center software startup Balto. Before that, he worked for more than a decade at Creve Coeur-based credit card processor Clearent, holding roles that included chief operating officer and chief product officer.

Family Law: Marketing Tips & Tricks to Grow Your Practice

There's much more to it than meets the eye regarding family law. Family law attorneys need to have strong negotiation skills and be able to mediate between warring spouses.

Unveiling our first MarTech Intelligence Report on email marketing platforms

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all?

Email Marketing Software Market 2022 Recent Trends by Major Competitors – Zoho Campaigns, Infusionsoft, VerticalResponse, HubSpot, Benchmark Email, AWeber, etc

The Email Marketing Software market report includes market share and industry growth trends. A quantitative research review of technological breakthroughs, economic development, and a complete assessment of technology leaders are also included in the Email Marketing Software report.

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

6 Email Deliverability Best Practices You Need to Supercharge Campaigns

The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

Email Analytics: The Top 6 Metrics You Need to Start Tracking Today

Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

2022 Digital Marketing to Life Scientists Survey - ResearchAndMarkets.com

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

Soft Bounce vs. Hard Bounce Email: What’s the Difference?

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

How and Why to Use Video in Your Email Marketing

Video email marketing can seem intimidating when you’ve never done it before, but it doesn’t have to be. Below we’ll explain why you should add videos to your emails, and best practices to ensure it enhances your email marketing campaigns.

What is vital for new brokers and insurance agents?

The insurance industry – especially now – has a clear need for digital marketing directed at brokers and agents. Here’s why: It helps carriers maintain broker and agent attention, but all sides also benefit from the education it provides.

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

Learn How to A/B Test Your Emails to Boost Conversions

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try