How Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
Microsoft introduces 10 AI agents for sales, finance, supply chain in Dynamics 365
Microsoft says agents can save companies as much as $50 million a year or offer the equivalent value of 'adding 187 full-time employees' by automating business processes.
Inside Walmart’s pop culture-heavy 2024 holiday campaign
“Gilmore Girls,” “The Simpsons” and more appear in ads that try to balance the usual seasonal sentiment with culture.
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
3 critical steps for creating content that converts
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
IBM debuts open source Granite 3.0 LLMs for enterprise AI
Make no mistake about it, enterprise AI is big business, especially for IBM.
Beyond the bait: Threads’ engagement challenge reshapes digital marketing
The era of easy virality through provocation is waning and would likely usher in a new age of authentic engagement that demands a complete overhaul of Threads’ brand promotion strategies.
How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
Google’s NotebookLM now lets you guide the hosts of your AI podcast
You can now ask your AI ‘hosts’ to talk about a specific topic or tailor their discussion to a certain audience.
The AI edge in cybersecurity: Predictive tools aim to slash response times
Modern cybersecurity professionals require advanced technologies to deter, detect and expel hackers, and the predictive benefits of AI can mean the difference between data protection and ruin.
Reinforce Lab: A Rising Global Digital Marketing Leader Expanding Across Continents
Reinforce Lab expands globally with digital marketing services, serving 160+ clients. Recognized as a top startup and SEO leader by Hackernoon and GoodFirms.
Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Discover how Google and Microsoft Ads simplify managing connected TV (CTV) ads alongside search PPC campaigns, reducing complexity and costs.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
SafetyMails Introduces No-Cost Solution for Effective Email Marketing
SafetyMails offers an online email verification tool for anyone who wants to ensure that their messages are sent to valid recipient addresses, increasing the efficiency of their actions. Simple and fast, the tool identifies whether an e-mail address is valid and able to receive commercial and marketing messages.
Selzy vs MailerLite: Which Email Marketing Platform is Best for Your Business
Compare Selzy and MailerLite, two leading email marketing tools. Explore features, pricing, and ease of use to help you make the right choice for growing your email list and automating campaigns effectively.
Top 21 Online Marketing Platforms for Digital Marketing in 2024
As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing.
12 Essential Steps In Building A Winning SEO Strategy
Stay ahead in the digital landscape with an effective SEO strategy. Keep up with the latest best practices and adapt to algorithm changes for maximum visibility.
Meta Introduces Spirit LM open source model that combines text and speech inputs/outputs
Just in time for Halloween 2024, Meta has unveiled Meta Spirit LM, the company’s first open-source multimodal language model capable of seamlessly integrating text and speech inputs and outputs.
LinkedIn: The marketer’s guide
LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.