As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few easy (and, more importantly, affordable) tools that currently use machine learning.

The sale conversation rate in online marketing is up by a whopping 77.5 times compared to that in offline channels. On the other side, though the traditional media like TV, radio, billboards, flyers, events, etc., are a cash-intensive affair, they have their own set of benefits like brand awareness, mass reach, brand recall, etc. Here is how both online and offline marketing is unique in their ways.

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

Etsy enhanced a feature that helps drive repeat buyers to individual sellers’ shops, and it offered tips on how sellers could take advantage of the feature.

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

IRONSCALES, the leader in AI-powered email security and the fastest growing email security company in the world, announces the addition of new advanced Security Awareness Training to help customers better educate their employees on how to spot phishing attacks, improve their overall security knowledge, and learn about multiple industry compliance framework requirements.

When it comes to growing your business, email marketing is arguably the most effective tool in a B2B marketer's belt. If you can reach the right audience, an effective B2B marketing email will help you build brand awareness and develop a dialog with potential customers. Here’s how to leverage your B2B email marketing strategy to stand out and grow your business: Create a winning strategy. An excellent way to kick your campaign into gear is to establish best practices at the beginning of the process. Here are some elements to keep in mind.

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.

This platform can send you lead ad notifications and respond to customers quickly and efficiently. Rated 4.9 out of 5 on Capterra, LeadSync.me features dozens of integrations for tools like ActiveCampaign, Aweber, Iterable, Hubspot, and more, so you can include it into whichever CRM or email marketing workflow your organization currently uses.

Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email campaigns through their existing GAM (Google Ad Manager) account with a seamless workflow that saves time, reduces errors and delivers superior results.

Marketing platform streamlines real-time data with new, bi-directional integrations, transforming 1:1 customer experiences across email, SMS and MMS and mobile applications

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.