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Automated marketing platforms help businesses grow with its outstanding marketing. Marketing automation involves the use of technology and software to streamline and automate marketing tasks and processes. This involves a variety of tools, for instance; email marketing, social media marketing, and web analytics. These tools works in collaboration to automatically send targeted messages, manage campaigns, and track and analyze customer behavior.

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

89% of marketerssee the ability to measure and analyse marketing impact as a top priority. That’s whySALESmanago, the Customer Engagement Platform, has launched a new suite of capabilities, including its mobile-first Email Designer, eCommerce Dashboard and Workflow Generator. Created by eCommerce specialists working with Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret, these SALESmanago capabilities empower users to access expert know-how and achieve marketing goals while simultaneously proving ROI.

With the rapidly changing digital marketing landscape, it can be hard to keep up with the latest trends and technologies. Knowing the latest and greatest is essential if you want to stay ahead of the curve—and get ahead in your career. So, if you’re looking for new opportunities, check out some of the most in demand digital marketing jobs.

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.

Promoting a music event in 2023 can be daunting. Not only are you competing with hundreds of other events and event promoters in your city, but you’re also competing with huge tours, festivals, and parties that have been rescheduled to 2023 due to COVID-19. Therefore, we don’t blame you if you feel lost or overwhelmed. In this article, we aim to alleviate this burden by providing you with all the tips and tricks that will help you successfully promote your music event in 2023.

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.

Listrak Inc.’s latest Cross-Channel Benchmark report was built on campaign performance across the company’s entire client base of more than 1,000 brands and retailers. The data culled totaled 112 billion email and SMS/MMS messages, compiled from Jan. 1 through Dec. 31, 2022. The results showed the importance of personalization and how text and email marketing, working in tandem, can drive Customer Lifetime Value, or CLV.

As a high-growth firm or one reaching toward that distinction, you are likely to be focused on expanding your client base, increasing revenue, and driving business growth. In order to achieve those goals, your marketing efforts must be aligned with your company’s overall growth strategy. However, scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.

Phonexa is a performance marketing automation software and all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services.

While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.

AI is slowly making its way into the daily tasks of advertising professionals. Like ChatGPT, there are many AI marketing tools that can prove effective for ad professionals. Social Samosa lists a few.