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Strategies for Holiday Season E-commerce Marketing You Can't Ignore

You can, at any time of the year, maximize sales by using emails. The holiday season is even more conducive to email marketing.

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Experts: How to Strengthen Data Strategy for the New Year

Lead generation, whether through email and digital or offline measures, is key for business growth. But getting the right leads isn't as simple as it used to be.

The Secret to Writing Emails with Military Precision

Strategies to ensure your message is heard while saving valuable time.

How To Make Non-Boring Content For Your Email Campaign

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring.

Top 10 Email Marketing Templates and Design Examples You Need to Try

An average person is reported to receive about 88 emails per day, making it absolutely essential for email marketers to create email campaigns that stand out. And although email marketing is a cost-effective channel to connect with prospects and customers as well as to generate maximum return on investment (ROI), building new email designs that are creative, engaging, and concise, can be a challenge.

Five B2B Marketing Trends To Watch In 2020

As part of this, B2B businesses have to create an experience that gets decision makers to notice them, and the digital space offers endless opportunities to do just that. Here are a few ways you can market your business more successfully in 2020.

3 Email Marketing Tips to Increase Engagement and Improve Campaigns

Building an effective email campaign isn't intuitive. However, by applying a few basic principles, you'll be able to reach more potential customers, engage more subscribers, and convert more interest into sales.

9 Email Marketing Best Practices for 2020

Times have changed, and so have email marketing trends - and as such, you need to know what works and what doesn't.

Pro Tip: Leaning into Facebook’s Automation for the 2019 Holiday Season

Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you're not online.

Email Marketing: Essential Content Elements

The structure, style and subject line you use for your emails are critical to their success or failure.

Here's How to Do an Effective Last-Minute Email Campaign for the Holidays

The best time to email a customer is when nobody else is emailing them.

How to Perfect Your Email Marketing Strategy This Holiday Season

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention.

Tips to Get Your Email List Holiday Ready

Here are four things to consider as you think about priming your holiday emails

Top Marketing Trends for 2020

With a brand-new decade rapidly approaching, here are some of the top marketing trends of 2020.

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.

How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that follows. Because email subject lines are the one single factor that prompts the recipient to either read on, delete the message, or flag it as spam, they can make or break a marketing campaign.

Last-minute Tips to Get Your Email Marketing in Shape for Black Friday and Cyber Monday Sales

How to stand out in your subscribers' inboxes during the holiday rush.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!

How to Jump-Start Your 2020 Marketing Campaign

The year 2020 is right around the corner, and marketers are trying to find new ways to reach their target audience.

Engagement Window Shortens for Holiday Email Marketing, Study Finds

Consumer holiday habits and email behavior showed changes last year that suggest marketers might need to retool their approaches to make a bigger impact during the current season

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key

Why Should I Use Email Marketing?

What should I know about email marketing and what are its benefits?