Email may be the most traditional of digital marketing channels, but it's still going strong thanks to mass consumer usage, flexibility, and utility.
Here’s a checklist of some of the most important marketing strategies you should be paying attention going into 2020.
Tips for improving your email open response rate
Your Email Marketing Workout
Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data.
We're witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people's preferred way to communicate.
It's no surprise to anyone (unless you're fortunate enough to be living off the grid) that email is the most used communication channel in American business. Yes, 95% of organizations still rely on email as their preferred mode of internal communication, despite having access to social media, instant messaging and other formats.
Statistics showing just how strong this marketing channel is.
Writing a great subject line takes time and thought.
Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly.
It’s all about ROI, but the rules of the game have changed.
Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?
To get the most out of email marketing, make sure your list of subscribers remains fresh.
A few small tweaks can raise your open rates.
Tips on how you can increase your conversion rate.
How experts use email marketing as a core tactic in their digital strategies.
Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent. Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.
How to obtain a truly big-picture view of how well your emails are performing.
Practices to shore up your company’s email security.
Marketing to the managed inbox needs to be an ongoing, active process.
We all need reminders so we can avoid mistakes and improve our outcome. Hence, here are the things you should examine carefully once you finish crafting your marketing email.
Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.
