If you use the internet then you probably know of YouTube. It is one of the biggest social media platforms with millions of active users. Initially, it was just a platform to share videos globally but now many people use this as a mean to earn their living. This is why the platform has become so competitive. Every day hundreds of hours of content are uploaded on the platform.

A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability. This is especially true when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates.

As the founder and CEO of a digital marketing agency, I’ll be discussing how I believe the future cookieless world will impact digital marketing, as well as strategies you can use to not fall behind.

This article will look into some of the best content marketing strategies as shared by International Speaker and CEO Social Agendas Aaron Branch. Branch, who is also the author of The First 365, says these tips can drive your business to viral growth when followed. You will get to discover effective tactics for analyzing your target audience, as well as competitors. This way, you will develop a progressive content marketing strategy to reach your audience and outdo your businesses.

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons why you can’t solely rely on social media marketing.

With the greater accessibility of artificial intelligence, more and more brands are embracing it within their digital marketing strategy. The fact that AI provides timely customer service, relevant recommendations, and enhanced user experience is irrefutable.For businesses, it offers valuable insights that are key to making informed decisions.

As a digital marketer,it is essential to pay attention to trends to stay on top of changing best practices without disrupting the marketing strategy.

Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.

It's an effective way to stand out from mounting, noisy competition.

Shopify, one of the most prominent ecommerce shop creators, announced that it is now making its innovative and comprehensive email marketing feature available to merchants worldwide. This release was provided as a way to help small to mid-sized businesses that were struggling with the impact of COVID-19 and needed to pivot to an online platform. Here is what you need to know about email marketing on Shopify.

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

In business, communication was critical to the very survival of many businesses and played an important role in preparing people for what was to come. We relied on communication channels — especially email and social — to understand what to expect, what decisions were being made and how, and how we could support others. Though 2020 was likely one of the hardest we’ve faced in recent memory, there were lessons learned that we can bring into the future.

Small business owners have a lot to think about, but navigating a global pandemic was likely not chief among their worries. Now that we are close to the end of one, local businesses are facing a host of challenges. Communicating effectively with customers and clients has never been more important.

The era of cookies is coming to an end. But that doesn’t mean that companies should abandon personalization — it’s just time for a new, better approach.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan. Here’s how: