Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.
The world's leading event success platform adds five tenured event leaders as it continues to invest in industry-leading customer experiences.
Digital content marketing expert and industry author Scott Hall, founder of ScottHall.co, has released a comprehensive comparison guide to the best email marketing services available to today’s entrepreneurs and bloggers. The report covers software features, costs, and segment-appropriate recommendations.
Name a better duo than data and digital PR… we’ll wait. On a serious note, there are few things that editors and journalists love more than new research. Not only does it help you gain coverage for your campaigns, it’s a great way to position your brand as a leader in your field, however, conducting a survey can be costly. If your budget doesn’t stretch that far, there are other ways you can make use of free data, you just have to be creative.
Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:
How Email Marketers Can Navigate Apple's Open Privacy Changes
Interest is surging as technologies to target key account improves and relevant data becomes more accessible.
In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.
When it comes to email marketing, having users unsubscribe is a natural occurrence. By making the process as straightforward, simple as possible, you can create a better experience for your contacts and brand.
Marketing metrics are the way to measure the progress in your marketing efforts.
Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.
Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.
You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.
Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.
The message for marketers here is obvious. Just try to avoid as many mistakes listed as possible and don’t be afraid of trying something new like live streaming and other trendy approaches. When you are able to tick all those issues as resolved, then your eCommerce store will be more profitable and loved by buyers.
Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew by 23% in Q2 YOY and earlier this year, Polaris Software acquired contact management app, Contacts+ to fuel customer growth and bring new ways for users to ignite relationships.
Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
Now is the time to ensure that your strategy is well-targeted and measurable.
