Why Hyper-Personalization is Key for Marketers in 2020
Marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends.
How Are B2B and B2C Marketing Different?
The type of marketing you employ depends on the product you sell and the industry you serve. In this article, you’ll learn all about the differences in B2B vs B2C marketing.