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6 Email Marketing Trends in 2021

If 2020 has taught us anything, it's that you never know what's coming around the bend. That can't stop us from trying, though. Follow these tips and predictions to step up your email marketing in 2021.

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What Will And Won't Happen For Email Marketing In 2021

It’s that time of year when marketing experts publish forecasts and prognostications about various industries. Let's see a short list of things I think will and won’t happen in the industry in 2021

4 tips for successful email campaigns

With consistently high return on investment (ROI) email simply can’t be ignored.

5 Lessons from Netflix Marketing Strategies Your Business Can Use Today

There are a very few businesses in the world that have grown like Netflix. From an old-fashioned DVD rental service to the world’s largest content streaming service, Netflix marketing strategies sure have some great lessons for every business striving to make it big out there.

Three Ways B2B Marketers Can Stay Ahead Of Third-Party Cookie Depreciation

Instead, diversify — much like you would a stock portfolio. Segment your marketing budget proportionately to focus on traditional and trending tactics while dabbling in experimental options to stay ahead of the competition.

How Deep Learning Can Help Brands Reach CTV Users

Marketers spent $8.11 billion on US CTV advertising in 2020, and that number is expected to increase to $11.36 billion this year. eMarketer estimates that, by 2024, $18.29 billion will be spent on CTV ads, more than double what was spent last year. With the pandemic, more people are streaming TV than ever, which means that there is more data available on people’s viewing habits and preferences. Consequently, now is an ideal time for advertisers to push more money into CTV, especially considering that many areas of the country are still under some form of lockdown or subject to restrictions.

Global Digital Marketing Software Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts -

The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, the publisher expects the global digital marketing software market to exhibit strong growth during the next five years.


If you use the internet then you probably know of YouTube. It is one of the biggest social media platforms with millions of active users. Initially, it was just a platform to share videos globally but now many people use this as a mean to earn their living. This is why the platform has become so competitive. Every day hundreds of hours of content are uploaded on the platform.


A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability. This is especially true when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates.

How Businesses Can Market In A Third-Party Cookieless World

As the founder and CEO of a digital marketing agency, I’ll be discussing how I believe the future cookieless world will impact digital marketing, as well as strategies you can use to not fall behind.

Tips By Aaron Branch For Content Marketers

This article will look into some of the best content marketing strategies as shared by International Speaker and CEO Social Agendas Aaron Branch. Branch, who is also the author of The First 365, says these tips can drive your business to viral growth when followed. You will get to discover effective tactics for analyzing your target audience, as well as competitors. This way, you will develop a progressive content marketing strategy to reach your audience and outdo your businesses.

There’s More to Marketing Than Solely Relying on Social Media

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons why you can’t solely rely on social media marketing.

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

With the greater accessibility of artificial intelligence, more and more brands are embracing it within their digital marketing strategy. The fact that AI provides timely customer service, relevant recommendations, and enhanced user experience is irrefutable.For businesses, it offers valuable insights that are key to making informed decisions.


As a digital marketer,it is essential to pay attention to trends to stay on top of changing best practices without disrupting the marketing strategy.

Why a YouTube creator has focused on email as a way to connect directly with her fans

Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.

Engage Restaurant Goers By Leveraging Out-of-Home Advertising

It's an effective way to stand out from mounting, noisy competition.

About Shopify’s Email Marketing Tool for SMBs

Shopify, one of the most prominent ecommerce shop creators, announced that it is now making its innovative and comprehensive email marketing feature available to merchants worldwide. This release was provided as a way to help small to mid-sized businesses that were struggling with the impact of COVID-19 and needed to pivot to an online platform. Here is what you need to know about email marketing on Shopify.

25 Best Webinar Software Platforms

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

Communicating Your Way To A Better 2021 (And Beyond)

In business, communication was critical to the very survival of many businesses and played an important role in preparing people for what was to come. We relied on communication channels — especially email and social — to understand what to expect, what decisions were being made and how, and how we could support others. Though 2020 was likely one of the hardest we’ve faced in recent memory, there were lessons learned that we can bring into the future.

Post-Pandemic Marketing

Small business owners have a lot to think about, but navigating a global pandemic was likely not chief among their worries. Now that we are close to the end of one, local businesses are facing a host of challenges. Communicating effectively with customers and clients has never been more important.

Say Goodbye to Cookies

The era of cookies is coming to an end. But that doesn’t mean that companies should abandon personalization — it’s just time for a new, better approach.

Five Ways to Create a More Effective Content Marketing Strategy

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan. Here’s how: