Deliverability is both an art and science.
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel
Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data.
We're witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people's preferred way to communicate.
It's no surprise to anyone (unless you're fortunate enough to be living off the grid) that email is the most used communication channel in American business. Yes, 95% of organizations still rely on email as their preferred mode of internal communication, despite having access to social media, instant messaging and other formats.
What’s the first thing you do to start your day? You might navigate to your inbox a lot sooner than you think. A recent study found that 55% of all surveyed respondents check their email before they even get to work, and 17% check their email as soon as they wake up.
Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign.
Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly.
It’s all about ROI, but the rules of the game have changed.
Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?
The key to understanding why it’s such a useful tool.
Using email marketing to connect with current and potential customers is critical for businesses that are looking to increase engagement.
Tips on how you can increase your conversion rate.
How experts use email marketing as a core tactic in their digital strategies.
Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent. Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.
What marketers want most and trends they should know.
We all need reminders so we can avoid mistakes and improve our outcome. Hence, here are the things you should examine carefully once you finish crafting your marketing email.
Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.
Get the 2019 B2B and B2C Email Marketing Calendar Today!
What should I know about email marketing and what are its benefits?
