
3 Ways Technology Can Help Businesses Stay on Track During Economic Uncertainty
Rather than fixating on audience growth, focus on engagement. A smaller base of highly engaged customers is often much more lucrative for SMBs than a massive audience with low engagement scores. To cultivate engagement, however, you need to level up your customers’ communication experience. And for that, you need the right tools. Here are five essential tools that small businesses can leverage to increase their customer engagement.

ZeroBounce Launches Free Email List Evaluator
ZeroBounce today announced the launch of a free email list evaluator which provides users a sneak peek into the results they might expect from a full list validation.

Stand out in your customers' inboxes with these 7 email marketing trends and tools
Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.

DirectIQ LLC Unveils Robust Email Marketing Platform for Real Estate Companies
DirectIQ's platform boasts a wide range of metrics that provide businesses with invaluable insights into their email marketing performance, especially for email marketing for real estate, including opens, click-through rates, geo-tracking, and spam complaints. These metrics are presented in visually stunning charts and graphs, making it easy for businesses to analyze and interpret their data to make informed decisions.

How enterprises can leverage the benefits of Internet
Every day, business owners discover new strategies for using the internet to increase productivity, save costs, and increase profits. If you run a business, knowing how to use different internet marketing techniques will help your offline and online marketing campaigns succeed. You may use various business tools and techniques readily available online to guide your company to greater heights.

Pattie Hunt Sinacole discusses email response time
While looking for a new role, what about emails or voicemails?

Etsy to Advertise More on TV, Social Media, Podcasts, and Billboards and Will Introduce New Types of Seller Offers
Etsy will also improve the tools and resources available to them – Moskowitz said “thank you” coupons were popular with sellers and Etsy would work to make them easier to use this year – and would also introduce new types of offers for sellers. More pricing tools are in the works, and Etsy is investing in chat support and trust and safety. Etsy will also provide sellers with “even more insights into how your ads are working for you, so you can better understand what shoppers are searching for, and make smarter decisions about how to use your marketing budget to expand your reach.”

Elevate Your Marketing Strategy: 6 Email Ideas For Promoting Luxury Apartments
An estimated 4.3 billion people in the world use emails for communication, and that figure is only anticipated to grow in the coming years. Combine that with email marketing’s 4,200% return on investment (or $42 for every dollar spent), and it’s safe to assume that email is one of the most effective ways to reach one’s audience. In luxury real estate, email marketing can keep your listings top-of-mind and nudge potential clients through the sales funnel. With this in mind, let’s take a look at six of the best email marketing strategies you can use to promote your luxury apartments.

How to reduce your dependency on marketplaces with analytics services
Through analytics, you’ll gain significant advantages as you’ll gather valuable information about your business’s performance, customer behavior, and sales patterns across all your marketing platforms.

How using Canva can elevate your photography business
In today’s digital age, visual content has become increasingly important for businesses of all types. As a photographer, it’s essential to have a strong visual presence to showcase your work and attract clients. One tool that can help you create stunning visuals for your photography business is Canva. Canva is a graphic design platform that allows users to create a wide variety of designs, including social media graphics, flyers, posters and more. It’s also incredibly user-friendly and accessible, even for those without design experience. Check out this great video by Canva.

Unlocking the Power of Audience Data-The Key to Successful B2B Marketing
Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.

Stensul Goes Beyond Email with Addition of Landing Page Builder to its Creation Platform
"Stensul reduced the time teams spent on email production-related activities by making it a highly-efficient process that freed up valuable time to focus on program strategy and driving results," said Noah Dinkin, Stensul's Founder & CEO. "We took our deep learnings from email creation and brought it to landing page creation. Many marketing teams told us their campaigns often call for emails and landing pages.

5 Email Marketing Service Providers for D2C Brands
To help you find the right solution for your brand, here are five of the top email marketing solution providers for D2C brands. These providers offer a range of features and tools designed to help you create and send effective email campaigns, track your results, and grow your business. Whether you’re just starting or looking to scale your email marketing efforts, five email marketing service providers for D2C Brands providers can help you achieve your goals.

Marketing Automation Market Manufacturers, Type, Application, Regional Forecasts, and Size and Share Analysis to 2030
According to the most recent report by Emergen Research, the size of the worldwide marketing automation market was USD 4.62 billion in 2021 and is projected to grow at a 12.5% revenue CAGR over the forecast period. The main element fueling the rise of the market’s revenue is the increase in demand for tailored advertising.

EXPERTS WEIGH IN ON HOW EMAILS CAN FACILITATE TWO-WAY COMMUNICATION
Marketing, sales, and support need an interactive exchange. At a recent panel discussion, industry experts discussed the rising importance of AMP emails in marketing and how it works for two-way communication.

3 Ways Technology Can Help Businesses Stay on Track During Economic Uncertainty
While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.

Popular AI marketing tools for advertising professionals to make your life easier
AI is slowly making its way into the daily tasks of advertising professionals. Like ChatGPT, there are many AI marketing tools that can prove effective for ad professionals. Social Samosa lists a few.

Adobe launches generative AI tools aimed at marketers
Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.

From Bootstrapped to Profitable: How Netcore Cloud Plans to Conquer the Global Customer Engagement and Experience Platform Market in South Africa
Netcore Cloud is a marketing technology SaaS company that has been in the Martech industry for over 25 years and earned global recognition for its services. The company offers a comprehensive range of martech solutions, empowering product and growth marketers to provide intelligent customer experiences with powerful AI that reaches across all touchpoints in their user’s journey. Netcore Cloud helps marketers build a complete 360-degree view of their customers.

Turn your crowdfunding success into a thriving e-commerce storefront: A step-by-step guide
This article will guide you through the steps to transform your campaign into a thriving e-commerce storefront, covering essential aspects such as choosing a platform, basic store setup, marketing strategies, content creation, payment gateways, fulfillment services, and retaining customers through discounts.