Use our FREE RATING TOOL to Evaluate your Subject Line.

The New World of Marketing – Why AI should be part of your strategy

Machine learning is reinventing marketing — and a growing number of marketers know it.

Top Data Hygiene Service Providers

Opting Out: A Guide to Letting Go of Email Subscribers the Right Way

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns.

The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

Email Marketing Is Prevalent Because It Works

Rule NO. 12


Including "You" or "Your" in your subject line boosts response rate.

Make sure you receive email you've signed up for

How to whitelist certain email addresses so you always get correspondence from them.

Top 8 A/B testing elements for email marketing campaigns

How it helps marketers understand their target audience.

Rule NO. 27


Starting your subject line with "Win Up To" may trigger spam filters and send your email to the junk folder.

Top 10 eCommerce Email Marketing Errors To Look Out For

Email marketing for eCommerce companies is quite a delicate balance to strike.

Hospitality Email Marketing is Broken, Here Are 5 Ways to Fix It

As potential guests become harder to reach, marketers must take a closer look at their email marketing strategy.

Rule NO. 2


Using words like "private" or "secret" convey exclusivity and positively impact response rates.

How to Stop Fearing and Start Crushing A/B Testing (18 Tests)

A/B testing is one of those things only a minority of people actually do.

5 Steps to a Successful Email Drip Campaign

Emails sent automatically and on a schedule are an effective way of communicating.

8 Ideas for Boosting Marketing ROI

Tips for boosting engagement and conversion.

Rule NO. 11


Use the word "new" in your subject line to pique interest

The Importance of A/B Testing Sales Emails

Science — not speculation — will deliver the outcomes you desire.

Rule NO. 15


Avoid using words in all caps in your subject line.

2019 Content Marketing Strategy: Here Are 5 Content Marketing Trends That You Can't Ignore This Year

What should your 2019 content marketing strategy look like?

2019 Worldata Email Marketing Calendar

Get the 2019 B2B and B2C Email Marketing Calendar Today!

Take your marketing automation further with AI

Your business can benefit by embracing these game-changing advancements.

Rule NO. 42


Keep your subject line under 35 characters for mobile devices.

Personal Data Security and Protection Will Become Priority #1 for Organizations Around the World

High prioritization driven in large part by established and anticipated new regulations and penalties.

11 best practices for effective email subject lines

The importance of email subject lines is often overlooked.