#Branding related marketing articles

BigCommerce Open Sources B2B Edition Buyer Portal, Giving B2B Enterprise Customers Full Control to Build and Customize Optimal Buyer Experiences

With access to the Buyer Portal source code, enterprise B2B brands can achieve deeper customization to create unique buyer experiences that meet industry-specific needs and solve complex workflows faster, at scale and at lower cost

Ad format preferences land in Google Demand Gen campaigns

Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.

Go To Groww Plans to Leave an Imprint on Digital Marketing with AI

AI

collAble: Pioneering the Evolution of Digital Marketing

collAble was upgraded from Parole Creator recently.

Sales Chatz Is The First To Bring Artificial Intelligence To Franchise Marketing And Sales

Entrepreneurs Developed aiAdz to Help Franchisors Improve ROI for Ad Campaigns

YouTube pitches advertisers on streaming dominance, unskippable video ads

The company’s Brandcast upfront also featured a new take on branded QR codes and an expanded creator takeover program.

COSMarketing Agency's Innovative Strategy Digital Marketing for Authors

Digital Strategy

Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business

Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.

Cordial Signs New Digital Marketing Agreement with Realtor.com®

SAN DIEGO, April 2, 2024 /PRNewswire/ -- Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages, has inked a new agreement with Move, Inc., the operator of Realtor.com®, to deliver highly personalized and unified marketing campaigns to Realtor.com® audiences.

Segnivo Slashes Email Marketing Costs for Nigerian Businesses, Organisations, and Digital Marketers up to 75%

Email marketing has over time proven to be one of the best marketing and engagement channels for most businesses, organisations, digital marketers, and content creators; from sending email newsletters to existing clients, customers, and subscribers, to nurturing and converting cold leads to paying customers.

Everon launches bold new brand with everonsolutions.com

Adcetera, a Houston-based digital marketing agency, announced the launch of everonsolutions.com, a newly branded web presence for Everon, formerly ADT Commercial. The launch of everonsolutions.com represented a critical milestone for Everon, following the late-2023 spinoff announcement of Everon by ADT, Inc.

Robots Are Coming to Ecommerce SMBs

Small to midsize ecommerce companies often struggle with order fulfillment. Given the costs of running a warehouse and fulfillment center, many SMBs outsource those tasks, but that could change as robots become viable for even smaller companies.

Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in consumer behavior toward online shopping to boost the market growth, Technavio

The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.

Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Pinterest teams with Real Simple for magazine’s first shoppable issue

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter.

Digital Transformation in Construction: Leveraging online platforms

The environment in the construction industry, which is constantly undergoing transformation due to the rapid development of technology and improvements in traditional construction practices, is heavily reliant on digital transformation and online platforms in order to achieve growth. According to the recent construction marketing association survey, social networking is used by 45% of industry specialists to increase sales leads. 36% used for increasing brand recognition and 18% for increasing website traffic.

Nintex Selects Alloy as Its Website Development and Digital Marketing Agency

Alloy will support the Seattle area-based automation leader with website replatforming and social media management

The Future Of Email Marketing Lies In AI

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs.

Digital Marketing for E-Commerce

Welcome to the world of digital marketing for e-commerce! Get ready to discover the art of selling online with savvy strategies and clever clicks.

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