Influencer marketing is a relatively unpaved road crossing the marketing landscape. The regulations surrounding it, the practice itself and the public's reaction to it are constantly changing.
Authentic influencer mentions have stayed quite resistant to this change, though, and it remains valuable in many ways.
media update's Joreke Kleynhans has outlined exactly what the effects of influencer mentions are on a brand's image.
Are you pursuing influencer marketing for your brand? Let us know in the comments section below.
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What is affiliate marketing? gives you all the deets on a popular marketing tactic that works!