To revive your marketing campaign, follow these six steps to send out creative, engaging and personalised dynamic emails.
Here are four of the ways AI has changed email marketing for better.
The highly talked about – ‘Rich Media’ in emails helps to evoke an emotion that invariably draws greater engagement.
Email marketing, if done correctly, is a great way to reach new audiences and potential customers online.
Deliverability is a key virtue in managing and orchestrating a strategic email marketing campaign. Sean Brady, President of Americas at Emarsys, provides a background and discusses the importance of email delivery.
We discovered that marketers are faced with 7 challenges when trying to accomplish their goals.
If you want your email campaigns to bring the best results, use these 7 techniques and their best practices to achieve them.
Email marketing is so effective that it can seem crazy to think that you can improve on these metrics, but video email marketing is able to do just that.
Despite social media being a new rage among marketers, email marketing remains to be a preferred tool for most marketers to fuel their growth. Want to know why?
A tactic that’s almost as old as the internet itself, email remains highly influential on shoppers and is a must-use channel for any retail brand.
The key to a successful email marketing campaign is starting clean.
It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers.
Get the 2017 B2B and B2C Email Marketing Calendar Today!
For email marketers, not only is Earth Day a time to evaluate which changes they can make to keep their marketing practices fresh and sustainable over time, it also offers some unique promotional opportunities rooted in environmental responsibility for brands.