In an ever-expanding digital world, brands can feel the pressure to be all things to all people. But it doesn’t need to be so complicated, writes uberbrand managing director Dan Ratner
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.
One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data.
It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries!
Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers.
When operating a small business, how do you increase brand exposure to try and compete with the bigger, better - known companies?
Email marketing and social media marketing are two critical marketing tools for communicating to your customer.
You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.
IMarketers need to plan carefully to ensure their email campaigns actually reach inboxes.
Sold customers are the most valuable assets a company has.
This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing.
The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.
If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.
Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.