Use our FREE RATING TOOL to Evaluate your Subject Line.


Rule NO. 121

 

Unfortunately, "+" signs are not always a positive. Using this symbol in your subject lines could negatively impact delivery.

Email Deliverability Issues? Here Are the 5 Questions You Should Be Asking

With more than 20 percent of legitimate marketing email never reaching the recipient’s inbox, businesses need to follow some key steps to ensure their email marketing campaigns are successful. Here are some of the top questions you should be asking if you want to get to the bottom of your email deliverability issues.

Rule NO. 91

 

While using "save up to" in your subject line may entice readers, it may also negatively impact email deliverability.

3 Gears of a Successful Marketing Program: Looking Beyond Email Click Rates

Don't just focus on email open and click rates. Columnist Jose Cebrian discusses the three areas that make up your marketing program and how to effectively grow your business.

A Quick Guide to Email Marketing for Retailers – Dispelling the Myths

One of the frustrations we have as a team is how many of the myths of email marketing are still regurgitated and are holding email marketers back. Much of this exists within the retail industry, so here are the top ones we would like to dispel.

7 Ways to Personalize Email Marketing Campaigns Instantly

Almost 60% of marketers struggle at personalizing their campaign content in real-time. But when it comes to email marketing, the struggle need not be all that hard. There are several ways apart from using just the recipient name to personalize the campaigns. Here’s taking a look at them.

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

While video can sometimes be more costly and time consuming to produce, the good news is that video content can take on a variety of forms, giving marketers the ability to choose the style and platforms that suit their audience, objectives and strategy best. Below we dive into a few different ways that marketers can add more video content to their digital marketing strategy, examples of how others are doing it and some best practices.

Make It Mobile – Evolving Email Marketing Alongside Technology

As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen.

2 Simple Email Marketing Tricks You Should Be Using

E-commerce companies across the globe have learnt the boons of email marketing. From the bigger players, like Amazon, to the relatively newer ones, such as Wamli, they all send emails to their customers. These include welcome emails, promotional offers, discount vouchers, abandoned cart reminders and so on. We have previously looked at the content of emails sent by 60+ e-commerce companies across US, India, Middle East, South-East Asia and India. In this article, we analyze the importance of frequency and timing of emails.

How Do I Make Sure My Site Is Mobile Friendly? A Checklist

Google has strengthened its mobile-friendly ranking signal even further, making it all the more important for webmasters to have a site which meets Google’s standards. With that in mind, how can you make sure that your site comes up to scratch? We’ve put together a handy checklist of things you should do (or not do) in order to get the cleanest bill of mobile health possible from Google.

6 Creative Ways to Integrate Social Media and Email Marketing

Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle. So how can you keep on top of channels as different as social media and email? And how can you do so in the most efficient way possible?

Email Messages Need to Be Immediately Meaningful for Mobile Users

While video can sometimes be more costly and time consuming to produce, the good news is that video content can take on a variety of forms, giving marketers the ability to choose the style and platforms that suit their audience, objectives and strategy best. Below we dive into a few different ways that marketers can add more video content to their digital marketing strategy, examples of how others are doing it and some best practices.

5 Easy Ways to Turn Website Visitors into Email Subscribers

Recent research by Adobe also highlighted 63% of customers prefer to receive marketing promotions and offers through email. I’ve highlighted that email is still important but if you’re still unsure, here are four more reasons why email is still top in 2016. So how do you go about getting more email subscribers? Below I share five easy ways to do this and examples of other businesses using these tactics.

Where Did Your Email Marketing Strategy Lose Its Way?

If you’re like me, most branded emails never get the time of day. Their subject lines are predictable, the content is boring. When all those emails look the same, why bother reading them? For the typical online consumer, email is central to their digital experience. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses.

14 Digital Marketing Mistakes and How to Avoid Them

Even the most experienced digital marketers occasionally have campaigns that don’t yield the desired results. But you can help ensure your next campaign doesn’t meet with failure by avoiding these 14 potentially costly digital marketing mistakes.