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How To Fix Common Email Marketing Mistakes

By 2020, the number of email users is projected to grow to 254.7 million. According to the Data and Marketing Association, 54% of marketers stated that increasing engagements...

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5 email marketing trends to watch in 2018

What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

How to Combine Email Marketing With Live Chat

Combining email marketing with live chat can bump your conversion rates and improve the overall customer experience.

Rule NO. 12

 

Including "You" or "Your" in your subject line boosts response rate.

Rule NO. 27

 

Starting your subject line with "Win Up To" may trigger spam filters and send your email to the junk folder.

How To Construct A Mailing List For Email Marketing

For email marketing to be successful, you must first build a solid list of emails.

Seven reasons why email marketing isn’t dead

Email marketing is still a profitable campaign if you know what you're doing.

Email marketing needs to raise its game - here’s how

6 simple changes brands can make to improve their email activities

Everything you need to know about the new GDPR

Here are the new requirements that businesses need to be most aware of.

Rule NO. 11

 

Use the word "new" in your subject line to pique interest

Why timing is essential in email marketing campaigns

Timing factors that may have a direct impact on your campaign’s success

How to use email marketing effectively

Brands explore increasingly sophisticated ways to reach consumers and drive ROI.

2018 Worldata Email Marketing Calendar

Get the 2018 B2B and B2C Email Marketing Calendar Today!

GDPR: Is Your Company Ready?

Here are three critical steps for successfully navigating GDPR.

How Does Your Email Marketing Program Stack Up?

What impacts return on investment?

Stop whining, GDPR is actually good for your business

Here are a few reasons why.