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How Not To Lose Sight Of Your Brand With Digital Marketing

In an ever-expanding digital world, brands can feel the pressure to be all things to all people. But it doesn’t need to be so complicated, writes uberbrand managing director Dan Ratner

Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

To Optimize Email Marketing, Test These 3 Elements

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data.

10 Ways to Repurpose Your Content for Email Marketing

It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries!

How to Drive Customer Retention with Email Marketing

Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers.

Is Email Marketing the Right Business Solution for You?

When operating a small business, how do you increase brand exposure to try and compete with the bigger, better - known companies?

3 reasons retailers fall short in email and social media marketing

Email marketing and social media marketing are two critical marketing tools for communicating to your customer.

6 common marketing email subject line mistakes to avoid

You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.

5 Tips for Sending an Email Blast Without Getting Blacklisted

IMarketers need to plan carefully to ensure their email campaigns actually reach inboxes.

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

How to Ensure Your Email Campaign Grabs Your Customers' Attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

Should You A-B Test Email Marketing Campaigns?

If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.

Revamping Your Email Marketing Program for the New Year

Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.