Use our FREE RATING TOOL to Evaluate your Subject Line.


5 Things You MUST Know About Digital Marketing

Last month I was part of the mentor neighborhood at the Sage Summit. The questions I was asked more than any other all concerned digital marketing. Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it’s important to keep up with digital marketing trends.

4 Simple Ways to Personalize Your B2B Email Marketing Campaign

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions for each.

How to Be Successful in Twitter Marketing

Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter. Popular brands like Chanel, Samsung, Starbucks, PlayStation, Victoria’s Secret have also joined and successfully leveraged on Twitter to connect with their audience. So the question is, how do we build a community around our digital campfire?

How to Make Your Email Marketing Engaging to Millennials

How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.

Rule NO. 1

 

Less is more when it comes to exclamation marks. Do not use multiple in a row.

5 Email Pre-header Tips that Boost Open Rates

The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, the text that appears just below the subject line in the inbox of most mobile and desktop email clients. In this post, I’ll offer five pre-header tips, to encourage your recipients to open your emails.

Why Data Is Key to Account Based Marketing

Account based marketing (ABM) is something of a buzzword in the marketing industry at the moment, but many marketers still don’t fully grasp how crucial it is to use data properly when implementing an effective strategy.

4 Keys to Implementing Effective Account Based Marketing

There’s no question that account based marketing (ABM) is beginning to make a difference for many B2B organizations. Despite the impressive results, however, implementing an ABM strategy in the digital age is still a cumbersome task for organizations. What’s up? First and foremost, ABM requires a paradigm shift to occur internally before organizations can reap benefits. That mandate is not hyperbole or lip service. With such a targeted approach to growth, your organization must be aligned. Here’s four steps to make ABM an integral part of your daily operations.

Email Should Lead the Pack on All-In-One Marketing Platforms

How many marketers use all-in-one platforms just for the simple fact that it’s all connected? There’s obviously a trend among companies to consolidate their marketing services through single platforms, but might another solution be more beneficial for their business needs?

Create Aha Moments: 5 Types of Effective Engagement Emails

Here are five kinds of highly personal and targeted engagement messages that you can use to show off your product's core value, ferry your users to those "aha moments." and get people to engage with your product and brand, again and again.

Top 3 Email Tips for the 2016 Holidays

The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, the text that appears just below the subject line in the inbox of most mobile and desktop email clients. In this post, I’ll offer five pre-header tips, to encourage your recipients to open your emails.

What No One Tells You About Email Marketing

If you're looking to grow your email list, there is no shortage of advice available. The problem is, if you implement all of it (or even just a good chunk of it), you'll get something that looks a lot like this. Click. Laugh. Then Cry.

3 Myths and Misconceptions About Email Automation

The days of rudimentary batch email blasts are quickly fading away. Be that as it may, there is still a large population of marketers that refuse to step into the world of email automation and triggered emails. Part of that refusal is a misunderstanding of cost vs. benefit, and the other part is simply an inability or unwillingness to invest in the necessary infrastructure. Old habits die hard, I guess. Hopefully, this article serves to dispel a few email automating myths and help a few of you realize it’s not your choice whether or not to seek out a more robust infrastructure; your customers are demanding it.

Brutal! Ghosted by an Email Subscriber in 8 Moves

Ghosted. It’s worse than being text-dumped. Not responding to emails means marketers may never understand why consumers broke their hearts. To rescue lovelorn marketers, John Thies — CEO and co-Founder of Email on Acid — told Target Marketing about eight reasons why consumers may stop engaging with marketers and what marketers can do to win them back. Or better yet, never force consumers to ghost marketers in the first place. Thies lays out the eight reasons why consumers are ghosting marketers.

6 Tips for the Perfect Customer Journey

Marketing campaigns are evolving from singular campaigns into customer journeys that reach customers across all touchpoints.