Use our FREE RATING TOOL to Evaluate your Subject Line.

Email Marketing: How to Tempt Back the Emotionally Unsubscribed

There are myriad reasons why someone isn’t opening your emails, so for the purpose of this, let’s assume it’s because you just haven’t sent them anything interesting enough yet. How are you going to grab their attention?

Rule NO. 12


Including "You" or "Your" in your subject line boosts response rate

9 Reasons Small Businesses Shouldn't Use A Personal Email Account To Do Their Email Marketing

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts.

Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business

Email is definitely NOT dead, nor will it be anytime soon. But before I elaborate, let me drop this one telling statistic: More than 200 million emails are sent out every minute of the day. It’s a number that proves email is still a heavily used communication platform for consumers, brands and enterprise marketers. alike. Despite the premature death announcements, here are three reasons why email marketing isn’t going anywhere.

Guess What's Missing from Your Holiday Email Strategy?

Think quick: What factor is most critical in achieving email opens? A perfectly penned subject line? Nope. A recognizable "from" name? ‘Fraid not. A great preheader? Really? There’s only one way your email marketing can be opened — and that’s if it’s actually received by subscribers. So give yourself a big pat on the back if you came up with deliverability.

Ranked: 11 Black Friday and Cyber Monday Subject Lines

To give retailers some inspiration for the rest of the holiday season, Website Magazine has put together a list of email subject lines sent out between Thanksgiving and Cyber Monday. Each subject line has been put to the test with best practice algorithm testing tool, Here is how they ranked.

Email Cheat Sheet [Infographic]

By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permission-based marketing communications through email. Further, all age groups named email as their preferred source for communication. Below is some interesting data on taking your email strategy to the next level.

Wearable Technology: What Email Marketers Need to Know

Wearables, as they are often called, place limitations on both email design and metrics. More importantly though, they shift the way people interact with mobile email. Here's what email marketers need to know to prepare for wearable technology.

2015 Subject Line Checklist: 8 New Subject Line Best Practices's research team has tested the latest subject line best practices for marketers to use for email marketing to drive results. This report will assist in increasing and improving overall lead generation by the use of different subject line techniques.

Worldata Email Marketing Calendar

Sign Up for the 2016 B2B and B2C Email Marketing Calendar Today!

A 3-Step Plan For Easier Email Marketing

Don't just throw away perfectly reusable email content. Columnist Daniel Faggella outlines some ways to help you create a compelling email campaign without the fuss.

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy.

Lessons from the Trenches on Responsive Email Design

You're a smart marketer. You've kept up on the latest trends and best practices. You already know that email marketing is one of the largest growing budget areas for marketing departments in 2015. And you also know that if your emails aren't responsive, you're missing out on a huge engagement opportunity.

How to Build a Killer Email Marketing Campaign

Content is important in email marketing, just as it is on a blog or website. Yet with email, the medium and the message have to be tightly bound. Any marketer can throw up a blog post, or hammer out a tweet with a hashtag. With email, you need to take a step back. Strategy and planning is essential if you don't want to end up on a blacklist. Here's how to approach it, in 8 bite-size steps.

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. So how do you get your recipients to open your emails? Create compelling subject lines that inspire interest. Here are my seven tips on how to do just that.