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Gold Nugget Data Policy – 6 Steps To Trash Your Bad Data

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database.

Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

Email Marketing Hacks: Read This Checklist Before Hitting Send

Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.

Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

How Big Data Can Improve B2B Lead Gen

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends.

4 Tips for Boosting Your Email Marketing Strategy

Every business owner wants to expand and grow their client base, and email marketing is one of the most powerful tools for both getting and nurturing leads.

Rule NO. 2

 

Using words like "private" or "secret" convey exclusivity and positively impact response rates.

eMarketer Explains Why Consumers Get Email Fatigue

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

Rule NO. 23

 

Starting your subject line with a special character like a "#," could negatively impact deliverability.

Seven Tactical Email Marketing Tips That Work Every Time

Email marketing is one of the most effective ways to introduce your business to people on a more personal level.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

Study: Email Marketers to Focus on 4 Key Areas in 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.

Rule NO. 84

 

Get to the point! Try to make your subject lines as short and straightforward as possible.

Rule NO. 31

 

Starting your subject line with words like "Urgent" or "Alert" will create a greater sense of urgency.