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The ULTIMATE Subject Line Guide

Explore 501 Examples of the best (and worst!) performing subject lines.

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Email-yes, email-is the next great media platform

Email is not only thriving but also spawning a whole new style of publishing.

How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

Want real email results? Stop focusing on the open rate

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?

Rule NO. 12

 

Including "You" or "Your" in your subject line boosts response rate.

3 Reasons Your Email Marketing Conversion Rates are Low

When it comes to sending emails, it’s not enough to craft a compelling message and send it to your subscribers’ inboxes. You need to make sure people are opening your emails and ultimately converting.

5 Email Marketing Tips to Grow Your Small Business

As a small business owner, it’s tough to decide which marketing strategies to invest in. After all, you can promote your business using social media, blog content, video sharing mediums such as YouTube or Vimeo and even put out routine press releases sharing good news with your loyal followers.

Email Marketing Tips: Email Subject Line Best Practices to Ensure Your Emails Get Opened

Email subject line best practices to make sure your emails reach your prospect’s inbox.

The Impact of New Emojis in Email Subject Lines

This time, we wanted to conduct a survey to identify which one of the new emojis worked best to generate engagement. So we tested them by adding seven of these new emojis to our subject lines. The results were, as always, interesting and quite insightful. In some cases, even a bit surprising.

Rule NO. 2

 

Using words like "private" or "secret" convey exclusivity and positively impact response rates.

15 Biggest Email Marketing Turnoffs for New Customers

Here are some of the biggest email marketing turnoffs any business should keep in mind when approaching new customers.

Email Marketing...When is it too Much?

How often should I be emailing my subscribers?

Infographic: Why email marketing should get personal

How important is it to send customized emails based on consumer behavior?

Rule NO. 11

 

Use the word "new" in your subject line to pique interest

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

Rule NO. 15

 

Avoid using words in all caps in your subject line.

Draw More Leads to Your Email List With These Tips

At one point, Entrepreneur Network partner Ben Angel had nearly no money to devote towards spending on building out his email list. But, with time and the application of a few hacks, he was able to build up his number of subscribers from zero to 100,000.

2018 Worldata Email Marketing Calendar

Get the 2018 B2B and B2C Email Marketing Calendar Today!

Increase your email marketing conversion rates with these simple tricks

Easy hacks to take your conversion rates to the next level.

Rule NO. 42

 

Keep your subject line under 35 characters for mobile devices.

Measuring the Effectiveness of Email Marketing

What are marketers to do with the data?

15 tips to building a mailing list for email marketing

Follow these effective ways to build a mailing list.