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Why Cross-Channel Is the Future of Email Marketing

Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, personalised, and consistent experience.

3 Email Marketing Tactics You Need Most

There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the sale, and win the war of attention in the inbox. Keep reading to learn each.

The Changing Face of Email Marketing

The evolution has been happening all this time, and email, as a result, is so much better. Among all those drab, text-based communications, perhaps ornamented with a call-to-action button and a stock image, are emails that don't look--or act--like emails at all.

Email Marketers' Top Areas of Focus in 2016

Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra.

Beat the Heat this Summer with Smart Subject Lines

The infographic below shares best practices for marketers to beat the heat and keep contacts engaged all summer long. Subject line tips and tricks like emojis, brevity, personalization and segmentation can help cut through the clutter and get messages across to customers. Marketers should be timely, use data, and get creative with content to boost open rates and make this summer an email marketing success.

Low Return on Marketing Automation? The Devil’s in the Data

To use marketing automation to its full potential, segmenting data and personalizing communications, marketers need to have accurate, enriched data. If marketing automation is the sizzle, data is the steak. You can’t have one without the other. How do you get your data in shape so you can maximize the rewards from today’s marketing automation systems? Take these steps.

First Impressions Are Critical to Email Marketing Success

More and more businesses are seeing the value in making a good first impression with their email marketing efforts. New research from Campaigner, the email marketing brand of j2 Global Inc., found that nearly 40 percent of online retailers make sure the first email they send new subscribers is a "thank you for subscribing" message.

Figuring out the Data Game

It's a digital world, and pretty much everyone has a digital device on them at all times. Reaching consumers quickly with relevant information is pertinent, and ultimately will make your brand or agency successful if you are able to stay ahead of the curve. Brad Wilson, general manager at Travelocity at Expedia, Inc., talks to iMedia about how the importance of data, though it may be cliche, is still the biggest key to reaching consumers.

Boost Your Email Marketing Campaign This Summer

As Summer is quickly approaching, people will start spending less time indoors; thus, less time spending in front of their desktop or laptop. This means digital marketers will need to make an extra effort to grab readers’ attention. To help prepare for this transition, Campaigner created an infographic that shares tips on how you can boost your email marketing campaign with smart subject lines. Here’s how you can keep your subscribers clicking throughout the summer season.

Top Tips: Is Personalized Advertising the Future of Marketing?

From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.

Email Marketing Is Still Relevant, Ignore It at Your Peril

Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of legitimate complaints. Chief among them: email marketing — which fills inboxes all day, every day — is basically synonymous with spam. While this may sound like bad news to email marketers, there’s no better time to leverage the power of email marketing. It’s never been easier to set yourself apart.

Step It Up: 12 Tests to Optimize Email Performance

There is a multitude of factors that can influence email marketing performance rates. Two of the most common, subject line and send time, should be tested frequently. For example, does your audience respond better to percentages or dollars off in subject lines? Do open rates rise when you use numbers or symbols? Are recipients more likely to respond on weekends or weekdays? During the morning, afternoon or evening? Once you can answer those questions, these 12 tests will take you to the next level in truly optimizing your email performance.

5 Reasons Your Facebook Ads Aren't Working

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for the ROI part.

Better Headlines and Other Ways to Improve Your Email Marketing

We all get emails we don’t want. Usually, we purchased a one-time item from a company, maybe a gift for someone, and we don’t intend to make a purchase from that company again. So, when we start getting emails, we delete them, mark them “spam,” or we open one and unsubscribe. You don’t want happening to you, so your email marketing campaign must work “smarter.” Yet, many businesses are getting great ROI from email marketing, and it remains one of the best ways to personally reach out to customers and potential customers. Here are four tactics you must stay on top of.

How to Leverage Content Marketing for Lead Nurturing

Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. This process of moving leads is known as nurturing, and content plays a huge role in lead nurturing. Here are 10 tips for nurturing leads through content.