Rule NO. 91
While using "save up to" in your subject line may entice readers, it may also negatively impact email deliverability.
3 Gears of a Successful Marketing Program: Looking Beyond Email Click Rates
Don't just focus on email open and click rates. Columnist Jose Cebrian discusses the three areas that make up your marketing program and how to effectively grow your business.
A Quick Guide to Email Marketing for Retailers – Dispelling the Myths
One of the frustrations we have as a team is how many of the myths of email marketing are still regurgitated and are holding email marketers back. Much of this exists within the retail industry, so here are the top ones we would like to dispel.
Rule NO. 72
Avoid using words like "earn" or "luxury" in your subject lines. These words may negatively impact your email deliverability.
Context In Headlines Boosts Email Engagement
Email marketers have very little time to capture a reader’s attention and first impressions can make or break an email marketing campaign, considering that 9% of all emails are deleted before ever being read, per Return Path. Email marketers are also pressed for time once an email is opened, with the average email read rate under three seconds.
3 Email Marketing Trends and Tactics You Shouldn't Ignore
The digital marketing landscape has constantly been evolving, and email marketing is no exception. Keeping up with the ever-changing trends adds more complexity for modern marketers. But, there are few trends, which you just can’t ignore otherwise you will be left behind. “Why engagement matters more than ever to reach to subscribers inbox.” So, if you’re an email marketer, here are three specific email-marketing trends that you shouldn’t ignore in 2016.
A Handy Guide to Content Marketing for Mobile
A responsive website is not a mobile strategy. There has been a lot of recent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin…
Using Customer Profile Data Effectively
In email marketing, one size doesn’t fit all – it’s all about relevance. So how do you know what your customers are interested in to target them effectively? The obvious answer to this is to ask your customers, but you can’t just rely on them actively handing this information over to you.
Building a Strong Marketing Data Strategy
Most companies know they have to collect data and having a strong data strategy. But deriving usable marketing insights from that precious information bedevils them. Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
Top Strategies for Mobile Email
While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a better mobile email strategy.
Six Engagement Boosting Elements You Should Add To Your Email Marketing Campaign
As you’re gearing up to launch your next marketing campaign, pay special attention to the smallest of details: they could be your key to success in boosting your click-through rate and retaining your list of subscribers who is eager to receive your content.
Using Data-Driven Insight to Generate Smarter Marketing Results
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in a meaningful and engaging way. For many the main challenge is keeping up with the pace of change in a marketplace that is constantly evolving and fragmenting. But while there are challenges, there are also opportunities. And for those who can make sense of this complicated ecosystem, rich rewards are on offer.
4 Email-Marketing Tips to Drive (More) Sales
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to increase the results of your emails, to move the needle on traffic and, ultimately, sales.
4 Ways to Increase Conversion Rate and Generate More Leads
In a lot of ways, a website is a marketing tool. A strong website can generate many leads for your brand and allow your company to stand out as a leader in the industry. On the other hand, a poorly designed website can result in many missed opportunities and a decrease in leads.
Why Data Remains a Marketing Challenge – and How to Tame It
At best, marketers are doing a "fair" job of handling the explosion of data in the space. That's according to newly published research from the DMA that found only about one-third of marketers felt they had a good grasp of dealing with data. Further, data analysis is also posing a challenge to marketing teams, with a scant 3% of respondents saying they felt their data is well-aligned.