SUMMARY
Marketers who segment their email lists increase email marketing revenue by 760%
56% of people unsubscribe from emails due to content that’s no longer relevant to them
When subscribers see real customers sharing their positive experiences, it can influence their trust in your brand and products.
I clearly remember a significant meeting with Ramesh, a dedicated Indian entrepreneur in the saree business. His struggle with underwhelming email marketing performance sparked the idea to publish this article.
Despite his passion and an impressive saree collection, Ramesh’s email campaigns had a disappointing 5% open rate. Motivated by Ramesh’s experience, I set out to find solutions.
What I discovered was surprising: Marketers who segment their email lists increase email marketing revenue by 760%. This insanely high increase in email revenue is because of segmented campaigns and email lists.
So here are the transformative strategies that will result in higher engagements and conversions:
Segmentation
56% of people unsubscribe from emails due to content that’s no longer relevant to them. This highlights the importance of segmentation in maintaining a relevant and engaging email list.
Segmentation allows for more personalised and relevant messaging, which can significantly boost engagement and conversion rates.
By dividing email subscribers based on various criteria like interests, demographics, or behaviour, marketers can create more targeted and effective email campaigns.
Sender Score
Your Sender Score directly impacts email deliverability. When your Sender Score is high (above 70), your emails are more likely to land in recipients’ inboxes rather than being marked as spam which ensures that your emails are being seen and engaged.
To maintain a good Sender Score, focus on email best practices. These include regularly cleaning your email list to remove inactive or invalid addresses, avoiding sending emails to spam traps, and responding promptly to subscriber feedback and complaints.
Compelling Subject Lines
Subject lines are the first thing recipients see in their inboxes and compelling ones grab their attention and entice them to open the email.
If your subject lines are poor or misleading, it can lead to lower open rates and decreased engagement. Craft subject lines that are clear, concise, and relevant to the email content.
User-Generated Content (UGC)
When subscribers see real customers sharing their positive experiences, it can influence their trust in your brand and products.
For this, you need to encourage your current customers to share their experiences with your products or services through reviews, testimonials, or social media posts that mention your brand, features, and why it’s unique.
Limited-Time Offers and Countdowns:
This creates a sense of urgency and FOMO (Fear of Missing Out) in subscribers, prompting immediate action such as making a purchase or clicking a link, increasing both open and click-through rates and resulting in higher email engagement. Creating time-limited offers and incorporating countdown timers into your emails will help.
In conclusion, these strategies aren’t just beneficial; they are absolutely necessary for achieving remarkable email engagement.
They empower you to deliver precisely targeted content, boost email deliverability rates, grab your audience’s attention, instil trust, and spur immediate action. By incorporating these proven practices, you can elevate your email marketing campaigns, resulting in higher conversions.
