Study: Email marketing strategies must evolve as Black Friday's role shrinks

With the growth in e-commerce and mobile shopping, Black Friday has been losing its importance as a retail holiday.

Decrease Days Between Orders with One Simple Email Marketing Strategy

One number every store owner wants to see plummet is Days Between Orders.

Why You Should Be Paying More Attention to Your Holiday Email Marketing

Here are some tips and advice for building an effective email marketing strategy for the holiday season.