Schedule Instagram Posts To Capitalize On Window Shoppers

Instagram scheduling tool helps marketing teams develop and optimize a posting strategy.

3 Steps to More Sales By Split Testing: Email Marketing Tips

Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Abandoned Shopping Carts Are Email Marketing's Greatest Opportunity

So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful?

6 Ecommerce Email Marketing Campaigns for Q4 2016

Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing. Email volume increases significantly in the last quarter of the year. Ecommerce success can hinge on how well your email marketing performs. What follows are six email marketing campaign ideas, to spark your business’s creativity.

5 Tips to Increase Halloween Conversion Rates

To maximize their seasonal campaigns’ effectiveness, marketers must communicate promotions onsite throughout the customer journey, as well as utilize email remarketing, social sharing and display advertising. The goal is to move the needle on the metrics that matter most, from reducing bounce rates and re-engaging abandoned shoppers to getting customers who already bought to make a second purchase. For marketers looking to maximize their Halloween conversions, here are five tips to consider.