Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
60+ Email Marketing ROI Statistics For 2025
In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.
The best email marketing software: Expert tested
We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, HubSpot, and others compare.
Evaluating OpenAI’s Sora and other AI video generators
Explore how AI text-to-video models are reshaping content creation – based on hands-on tests, creator feedback, and practical use cases.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Google Ads tests URL inclusions and exclusions for search
Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
GitHub Copilot evolves into autonomous agent with asynchronous code testing
The move brings GitHub Copilot to work more autonomously for developers, keeping the app competitive as the AI coding assistant space has become more crowded with AI-powered tools, including Microsoft investment OpenAI’s rival Codex software engineering agent released.
For Replit’s CEO, the future of software is ‘agents all the way down’
“This is sort of like an almost semi-autonomous agent,” Masad said. “You can watch it, you can also go get a coffee and it’ll send you a notification when it’s ready to show you the future.”
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
How AI Detects Customer Hesitation (And Converts It Into Sales)
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
YouTube Tests AI Features To Improve Search & Discovery
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
The Best Email Marketing Software For Small Businesses in 2025
Email marketing remains one of the most effective digital marketing channels for small businesses, delivering an average return on investment of $42 for every dollar spent. With the proliferation of platforms available today, choosing the right email marketing software can significantly impact your business growth, customer engagement, and revenue generation.
Google made it clear at I/O that AI will soon be inescapable
If you've been holding off on using AI, it may become increasingly difficult to do so.