I tried every iPhone 17 model, and my buying advice is different this year
With Apple's big upgrade to the base iPhone 17, its redesign of the two Pro models, and the launch of iPhone Air, this might be the toughest year ever to pick the right device for you. But I've got recommendations.
Opt-in Email Marketing Guide: Tips for Opt-in Email Campaigns
Opt-in email marketing helps ensure that the subscribers on your email list actually want to be there. A few best practices can help you build your email list.
I used this ChatGPT trick to look for coupon codes - and saved 25% on my dinner tonight
You can use free ChatGPT or ChatGPT Plus to look for codes. But this one feature gets the best results.
What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
YouTube just announced a bunch of AI tools for creators
The software can edit footage, create voiceovers and turn spoken dialogue into song.
We tested every iPad model. Here are the ones worth your money
From the iPad Mini to the iPad Pro, ZDNET tested all the iPad models available to help you choose the right one for your needs.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Explaining Google’s AI Search Experiments To Your C-Suite
Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
Meta deepens AI focus for latest suite of brand advertiser solutions
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.
The most impressive piece of tech hardware I've tested in 2025
I test a lot of phones. The most surprising one I've put my hands on this year completely changed my mind on foldables. Here's why.
Best email hosting services: These are the best affordable and scalable email hosting services around
The best email hosting providers offer their customers enough storage, strong security, easy accessibility, and value for money. These are the best providers around, tried and tested by ZDNET.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
I switched to the Google Pixel 10 from an iPhone 16, and it was surprisingly delightful
Priced at $799, the entry-level Google Pixel flagship sticks to what works while adding a few new AI-powered features.
Top Email Marketing Strategies for E-commerce in 2025
Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World