4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Make It Or Break It: 7 Things You Must Know About Email Marketing

To connect or to give space? If you connect, will they reciprocate? If they don’t, how to get them to notice and respond? These are only a few of many questions that keep nagging an email marketer all the time. Every brand, every product needs a different approach. Nonetheless, there are a few basic things that anyone who is on the battlefield of email marketing should keep in mind.

3 Mistakes That Will Kill Your Email Marketing Campaign

You work extremely hard to create an email marketing campaign. First you have to find the right incentive to get the maximum number of subscribers. Then craft an entire series of emails designed to do one thing: increase sales. After all that hard work and planning, you don't want your sales to be impacted by a few mistakes.

Email Marketing Best Practice Guidelines – 40% of Viewers Probably Not Seeing Images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

4 Email Marketing Tips to Improve Your 2016 ROI

Email marketing will be the channel that’s most invested in for 2016, says 76 percent of marketers (up 13 percent from 2015). Email is really the only channel that you completely own as a marketer. You have 100 percent control of your message: You control who it goes out to, when it goes out, and what the message says. Thanks to its relatively low cost, email delivers the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Despite this success, Deborah Lippmann isn't done polishing up its program yet. Like many marketers, the brand is currently preparing for the upcoming holiday season. Lippmann shared some of his email marketing best practices that marketers can leverage this holiday season and all year long. Here are six.

Low Email CTR? Here’s Why You Should Delete Subscribers

By 2018, you’ll get over 140 emails each day. Billions are already sent daily, adding up to trillions annually (how many zeroes is that even?!). Email service providers attempt to help, scanning and filtering the questionable stuff out before it even hits your inbox. You thought Facebook’s declining organic reach is bad? Wait until all of your emails go unread, straight into the email abyss (also known as the Promotions tab). Surprisingly, one solution to improve results is actually through deleting email subscribers. Here’s why, and how to do it strategically to jumpstart your lackluster email results.

The Essentials of an Email Marketing Campaign

Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and kicking. In short, many businesses find that email marketing continues to be one of their most effective tools for generating sales.

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results. Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.