4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Getting the Most out of Your Holiday Emails

With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.

50 Ways to Grow Your Email List

There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses.

List Quality, Sender Reputation, and Inbox Success this Holiday Season

There are 4.6 billion email accounts in the world today. With an average of 222 percent ROI, email can be a very lucrative marketing channel for businesses.

How to Solve 5 Common Email Marketing Problems

Retailers have plenty of data on hand that can help address these widely shared challenges. Segmentation has been proven time and time again to significantly impact email marketing metrics, and retailers in particular have plenty of consumer behavior to segment on, including purchase patterns, browsing activity, email engagement, geo-location and more.

6 Ways Marketers Try to Manipulate Subscribers and Why We Should Stop

Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided.