How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

Email Marketing Tips: Email Subject Line Best Practices to Ensure Your Emails Get Opened

Email subject line best practices to make sure your emails reach your prospect’s inbox.

The Impact of New Emojis in Email Subject Lines

This time, we wanted to conduct a survey to identify which one of the new emojis worked best to generate engagement. So we tested them by adding seven of these new emojis to our subject lines. The results were, as always, interesting and quite insightful. In some cases, even a bit surprising.

How to Write Better Preheader Text in Your Next Email Marketing Campaign

The shift to mobile has made the use of preheader text important.

Email marketing – why subject lines really matter

If you want your email to convert – you have to sell your offer in the subject line.

4 Tips for Improving Email Open Rates

It’s safe to say that most email marketers are interested in getting more recipients to open their next email.