Your Email Marketing Is Not Working for All the Usual Reasons
If sending mass emails guaranteed success, no one would ever fail.
Study: Limit win-back email campaigns to 3 sends
The correct period of time to wait before deploying a win-back campaign is dependent on a number of factors.
Emojis to Win the Inbox
Should email marketers embrace emojis the same way that pop culture has?
5 ways to write better email subject lines this holiday season
The right subject line is just as important as the message itself.
10 Big, Fat, Ugly Email Marketing Blunders
These can waste your time and resources, and you should do your best to avoid them..
More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing
Don't worry about annoying your customers. The data says they don't hate email.
How to write a persuasive marketing email
A marketing email is a bit different from a regular email.
Building Your Best Subject Line
Personalization, character count, and message type are all variables marketers need to keep in mind.
The 9 Essential Email Marketing Best Practices You Need to Know
Often, it’s best to go back to basics.
Marketing Emails Sent at 4 p.m. have the Highest Open Rate
This interesting insight comes from a new study.