Six Social Media Advertising Ideas to Make You Look Like a Big Deal

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.

Schedule Instagram Posts To Capitalize On Window Shoppers

Instagram scheduling tool helps marketing teams develop and optimize a posting strategy.

How To Use Email Marketing To Boost Your SEO

With off-site optimization, you’ll be posting content on external publications and building inbound links to your website. However, there are peripheral ways to complement and enhance these efforts; for example, you can use social media to increase the popularity of your content and earn more links as a result of that increased visibility. Similarly, you can harness the power of email marketing to support and improve your campaign. Here’s how.

Blending Social and Email for a Better Customer Experience

Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful marketing tool. This is especially true today as consumers expect more of a personal and engaging relationship with a brand, as opposed to just a transactional one.

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services. Yes, trusty email—so often overshadowed by social-media channels—appears to be making a comeback thanks to the Gen Y set.

6 Social Media Marketing Tactics That Give the Best Bang for Your Buck

These six social media marketing tactics offer some of the most “bang for your buck,” giving you the biggest impact and broadest return for the least amount of initial investment.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email.

Facebook Is Letting Publishers Use Instant Articles to Collect Email Newsletter Signups

Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles. The New York Times and The Washington Post are among those who are participating. The test messages are hard to spot because they’re not being shown to all readers, and publishers said it was either too early to share results or that they wouldn’t ever be sharing them.

Five Effective Ways to Supercharge your B2B Lead Generation

If you want to supercharge your B2B lead generation, these techniques, strategies and tricks have been used by different business ventures and significantly helped them in improving the efforts of the company to gain more customers as a whole.

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results. Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.