Driving Registration: The Key to Successful Webinars

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they're receptive and hitting them with a message that resonates.

10 Ways Digital Marketing Will Evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.

Retail Marketers Double Down on Email

A recent study shows that retail marketers share similar goals for 2017—and they’re looking to meet these goals by stepping up marketing initiatives in a number of areas.

Email Marketing, the Dark Horse That Won't Let You Down

When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media.

5 Tips for Improving Your Online Presence with Social Media Marketing

Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business.

Email Marketing Best Practices: What We Learned in 2016

Emails are one of the greatest tools we have as marketers, but Email Marketing Best Practices are constantly evolving. To stay relevant to our subscribers, we must keep up with new trends and emerging technologies.

Facebook Updates How Dynamic Ads Work

Facebook is changing how Dynamic Ads work. To help drive more sales, Facebook will show even more targeted product ads to users based on a recipe that includes their browsing activity, Facebook behavior, and demographics.

In Trying Times, Email Still Cuts Through the Dissonance in Digital Marketing

In a presidential campaign that was noisier than usual, it seemed like some of the loudest rattlings involved emails.

How to Leverage Your Email Marketing

While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing.

39 Expert Social Media Tips for B2B Marketers

Social media continues to grow at an exponential rate across most channels, becoming an increasingly important and viable method of connecting with potential clients.

Personalization and Optimization Will Be the Focus for Email Marketers in 2017

Despite the infusion of several Team and Project management, social media customer interactions, email marketing will remain the ubiquitous and overriding medium that marketers will continue to rely on for their outreach.