How To Organically Grow Your Brand’s Social Following

So, you want to build your brand’s social media following organically right? Who doesn’t? I mean, we’ve all spent too much money on social media ads just to see a slight increase in numbers.

Glossary: What Martech Buzzwords Really Mean

Here, we share some frequently used terms that are often used in marketing technology and attempt to explain them in the plainest English possible.

LinkedIn to Offer Retargeting, Email Targeting Later This Year

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting options later this year.

11 Reasons Why Your Email List Beats Social Media

It’s time to reallocate some of you funds to your content marketing and list building. Start integrating social media to boost your email marketing.

8 Ways To Boost Your Brand on Social Media

Utilizing social media as part of a marketing strategy has become essential for any type of business – whether or not they have a physical location, and regardless of the products or services they have to offer.

How to Generate Leads from Social Media

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them.

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States.

Voice search and data: The two trends that will shape online marketing in 2017

As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.

Planting the Seeds for Sustainability and Email Marketing Success

For email marketers, not only is Earth Day a time to evaluate which changes they can make to keep their marketing practices fresh and sustainable over time, it also offers some unique promotional opportunities rooted in environmental responsibility for brands.

How to Leverage Social Intent Data for Email Marketing

At this point, many marketing organizations have adopted a digital marketing platform.

5 Social Media Goals to Set For Your Business (And How to Track Them)

Setting goals and targets for your business and measuring them is key to effective social media marketing.