Four Steps to Deliver an Outstanding Email Marketing Strategy

In 2016 we saw email marketing evolve to become an even more effective marketing channel.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

6 Tips To Make Email Marketing Your Strongest Asset

Email marketing has made it simple to keep in touch with your customers after the fact – erm, purchase.

How to Leverage Your Email Marketing

While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing.

Individualization: Mobile Marketing’s Next Step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

How to Ensure Your Email Campaign Grabs Your Customers' Attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

3 Reasons Your Email Isn't Driving Sales - And How to Fix It

Email marketing works – it’s one of the highest revenue generators for businesses among marketing channels.