Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

How to Drive Customer Retention with Email Marketing

Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers.

Loyalty Programs and Data Analytics

For many price-conscious shoppers – the email inbox has become a sort of personalized coupon book.

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.