#ROI related marketing articles

Web Marketing Checklist: 42 Tactics for Traffic and Sales

Businesses looking for more traffic and sales turn to marketing. This checklist of potent marketing tactics is a starting point for success.

Amazon launches an unlimited grocery delivery subscription

EBT customers can subscribe for half the cost and without Prime memberships.

How Gen AI is changing customer support through email

Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.

ZeroBounce invites email users to declutter their inboxes and start anew in celebration of Email Day (April 23).

Email validation and deliverability company ZeroBounce launches The InboxZero Challenge, an initiative aimed at inspiring email users to declutter their inboxes and improve their productivity. ZeroBounce kicks off the challenge ahead of Email Day, a global holiday observed yearly on April 23, and offers $25 Amazon gift cards to the first 23 participants.

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

Springthrough Partners with Bridgeline to Power Search

Bridgeline Digital, Inc. (NASDAQ: BLIN), A global leader in AI-powered marketing technology, announces its partnership with Springthrough Agency to leverage Bridgeline’s HawkSearch AI technology to grow revenue for eCommerce websites on the Sitefinity platform.

23 Welcome Email Subject Lines for Your New Subscribers

Learn how to create compelling welcome email subject lines to improve your email open rates. The Ascent covers several welcome email subject lines for your new subscribers.

M&G Speed Marketing LTD. Empowers Businesses with Expert PPC Management Services in Cyprus

Unleashing the Power of PPC: M&G Speed Marketing LTD. Enhances Businesses' Digital Advertising Efforts.

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

Email security vendor Ironscales to expand in UK and Ireland with Infinigate partnership

Building on the existing partnership in Europe, Ironscales has announced a new deal with Infinigate across U&I

Microsoft Phi-3; Tiny Language Model, Huge Implications For Enterprise AI Adoption

Microsoft announced the release of Phi-3 today, a powerful 3 billion parameter language model that delivers advanced reasoning capabilities similar to much larger models at a significantly lower cost. Developed by Microsoft Research, the new model will be available on the company’s Azure AI platform, allowing businesses to leverage state-of-the-art natural language processing and reasoning for various applications.

How to adapt your marketing for the new era of data analytics

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

7 steps to creating an audience-based B2B marketing plan

Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting prospects.

MDS Brand Offers New Digital Marketing Tools

The company’s customizable web-design services include an AI content creation tool, customer relations software and a boat configurator.

Artificial Intelligence Transforms Content Creation and Digital Marketing

The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm

GlobalB2BEmails.com Emerges as the Premier Alternative to Apollo.io for Streamlined B2B Email Extraction

"Global B2B Emails - Best Alternative to Apollo.io"Discover GlobalB2BEmails.com: Your premier solution for streamlined B2B email extraction. With a focus on simplicity, affordability, and flexibility, GlobalB2BEmails.com...

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics, CTAs for email.

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

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