#ROI related marketing articles

Omnisend unveils AI-enabled suite to support email marketing

Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.

The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine

Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.

Kayak and Expedia race to build AI travel agents that turn social posts into itineraries

When people started to talk about AI agents and assistants, the number one use case revolved around travel.

How Target is tackling back-to-school marketing with dual campaigns

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.

13 free tools for PPC campaign management

Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.

Winning PR and Digital Marketing Strategies That Deliver Optimal ROI

As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.

20 Effective ChatGPT Prompts for Email Marketing

Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

An outcome-driven framework for core martech selection

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.

Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)

Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.

How AI Is Transforming Digital Marketing: 8 Examples and Case Studies

Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.

Which OS Is Best: Windows, macOS, Linux, or ChromeOS?

Not sure which desktop operating system is best for you? We help you choose by comparing the top options based on app compatibility, ease of use, hardware availability, interface design, gaming support, and more.

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?

Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>

What is SaaS SEO?

Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.

Google Shopping Ads Now Available in Google Lens Results

Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.

Sephora doles out Lyft credits to transport shoppers to its stores

“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.

The Best Website Builders for 2025

Ready to build a website? The top website builders we've tested include tools for quickly creating attractive, well-designed pages for casual blogs or bustling businesses.

Google Ads adds Zoho CRM integration for customer match and offline conversions

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.

11 of the best free tools every SEO should know about

Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.

YouTube Tests AI Features To Improve Search & Discovery

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!