Study: Email marketing strategies must evolve as Black Friday's role shrinks

With the growth in e-commerce and mobile shopping, Black Friday has been losing its importance as a retail holiday.

3 simple rules for effective email marketing

Well-curated frequency and timing can make or break your open rates.

Mid-week emails key for engagement

Mid-week emails are the messages that find the best engagement.

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing

Don't worry about annoying your customers. The data says they don't hate email.