Common Mistakes Impact Your Email Marketing Workflow Success

Time and resources – marketers always seem to be running out of both. Thankfully, email marketing workflows can help you conserve both hours and manpower, provided they’re used correctly. Workflows are a series of emails that are automatically sent to subscribers based upon their behavior. Think of it like an automated “if this, then that” flowchart. Did the user click on a link in the email but abandon their shopping cart? If yes, they get a free shipping offer via email a few days later.

These Email Marketing Stats Will Make Your Rethink Your Strategy

Of all the different forms of online advertising and promotions, email marketing has to be one of the most effective. Not only that, it’s also one of the oldest forms of engagement on the internet today. Just think about how everything has quickly changed on the internet over the past two decades. The one constant over the years has been email. Now it’s just a question of how long it will last.

Responsive Design Mobile Marketing Emails Generate 24% More Clicks

Yesmail's latest benchmark report finds responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format.

Email Marketing Best Practice Guidelines – 40% of Viewers Probably Not Seeing Images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

Email Marketing Stats You Shouldn’t Ignore

An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective.

Emojis In Email Can Boost Engagement

Less than a quarter of email offers marked in the subject line are interesting enough to be opened, according to an email study released Monday by Adobe. A survey of over 1,000 U.S. respondents revealed that only 19% of work emails are interesting, while only 23% of personal email offers are interesting enough to be opened. Could emojis present an opportunity for marketers to capture reader’s attention?

5 Tell-tale Signs Your Email Marketing Campaign Isn't Working

There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to sense that something’s not right, here are some of the warning signs that your strategy isn’t working out as planned.