Now Is the Time for Retailers to Blast Holiday Email Campaigns

If the 2015 holiday shopping season is any indication, retailers would be wise to start their holiday email marketing campaigns if they’re going to get shoppers’ attention this year.

20 Tips to Boost Your Holiday Email Success

The holiday season is when email marketing really comes into its own. Subscribers who may have tuned out earlier in the year suddenly become receptive to promotional emails again.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Responsive Design and Mobile’s Next Moves for Email Marketing

Mobile has undoubtedly altered the way we connect, communicate, and conduct business.

Mobile Marketing: What to Watch in 2017

Mobile marketing has had an enormous impact on how brands interact with marketers in 2016.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

Should You A-B Test Email Marketing Campaigns?

If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.

Why 2017 is the Year of Email Marketing (No Matter What Anybody Tells You)

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

3 Reasons Your Email Isn't Driving Sales - And How to Fix It

Email marketing works – it’s one of the highest revenue generators for businesses among marketing channels.

8 Ways to Improve Your Email Marketing Performance

Email marketing provides you with a lot of data to evaluate performance and make improvements.

3 Reasons Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because email open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

Refining Data is Tough. Here’s How to Make it Easier

We’ve heard a lot about how data is the new oil. That’s largely because it is not only valuable, but the lifeblood of the economy.