Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

5 Tips for Boosting Sales After the Holidays

It’s January—time to celebrate the revenue success brought on by the holidays. High fives all around. Now that the most profitable season of the year is over, how can your business overcome that potential post-holiday sales dip?

Wait! Avoid These Mistakes or Fail at Email Marketing - Part 1

Your curiosity, and your inner entrepreneur, tell you..It. Is. Time. You’re ready to embrace the most effective marketing channel known to brands. Email Marketing.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Five Ways Email Marketing Will Change In 2017, 2018

Less focus on campaign metrics, with a shift toward customer metrics.

4 Online Marketing Techniques That Will Get You the Results You Need

To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign.

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

2017: A Great Year Ahead for Email Marketing!

2016 has been a big year for email marketing! It ranked as one of the top three traffic drivers on Black Friday and DMA’s recent consumer email tracking study highlights that consumers are in fact interested in receiving emails in their inbox.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.

Email Marketing Trends: What's Hot in 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.

5 Common Mistakes in B2B Digital Ad Campaigns

A successful B2B digital marketing strategy has a lot of moving parts, including an engaging website, search engine optimization, blogging, advertising, email marketing, content offers and much more.

Five Ways to Gain Customer Insight: A Guide for Marketers

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement.

4 Tips for Improving Email Marketing Results

Every piece of data you collect can help you serve your audience exactly what they want.

How to Ensure Your Email Campaign Grabs Your Customers' Attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing.