3 Email Marketing Mistakes To Avoid

Mistakes happen to all of us, no matter how infallible we believe ourselves to be. Some are big mistakes, some small, some expensive, some of no consequence -- but they are mistakes nonetheless, and we should be learning from each and every one of them.

Worldata Email Marketing Calendar

Sign Up for the 2016 B2B and B2C Email Marketing Calendar Today!

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Email Marketing in a Mobile-First Era: How to Get It Right

A Optimizing the entire mobile experience is now essential for email marketing. There are six components to optimizing your email marketing for mobile customers: design, copy, location, connectivity, and cross-channel integration. Let's cover them one at a time.

3 Steps to More Sales By Split Testing: Email Marketing Tips

Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Email Marketing Is Still the King

According to a recent Adobe survey, time spent checking email increased by 17 percent over the last year among white-collar workers in the United States. When it comes to marketing, half of consumers prefer to be contacted by brands via email (followed by direct mail at 22 percent and social media at nine percent). This is great news for content marketers who are pushing hard to grow their subscriber lists – meaning they’re making a concerted effort to collect email addresses, and tracking their email list growth is one of their top performance metrics.

Ten Ways to Freshen-Up Your Email Marketing

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census. Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend. So, though it seems like email is working well, companies are not increasing investment in the channel.

These Email Marketing Stats Will Make Your Rethink Your Strategy

Of all the different forms of online advertising and promotions, email marketing has to be one of the most effective. Not only that, it’s also one of the oldest forms of engagement on the internet today. Just think about how everything has quickly changed on the internet over the past two decades. The one constant over the years has been email. Now it’s just a question of how long it will last.

How To Use Email Marketing To Boost Your SEO

With off-site optimization, you’ll be posting content on external publications and building inbound links to your website. However, there are peripheral ways to complement and enhance these efforts; for example, you can use social media to increase the popularity of your content and earn more links as a result of that increased visibility. Similarly, you can harness the power of email marketing to support and improve your campaign. Here’s how.

Email Marketing Advice for Retailers Heading Into Busy Holiday Season

With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. After 45 years, this workhorse of the digital marketer’s toolkit still offers the highest ROI of any channel, and is customers’ preferred method of contact. To help retailers get ahead of the coming holiday season, data solutions provider Return Path today released Email Marketing for Retailers, a new guide highlighting nine key factors that drive an effective email program. Following are a few of the report’s key insights.

Trust, Value And Technology Will Drive The Rebirth Of B2B Email Marketing

When a digital platform reaches the saturation point and overwhelmed users begin to automatically tune out content, what’s a marketer to do? We are about to see exactly that happen in the realm of B2B email marketing, a format that may soon be seeing shrinking returns as recipients, inundated by dozens of marketing emails bombarding their inboxes on a daily basis, begin unsubscribing from lists as fast as new emails come in.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email.

6 Key Email Marketing Tips for Fall

Fall is a critical period for your email marketing Opens a New Window. campaigns. How you execute your marketing strategies this season can make or break your holiday sales, swing the pendulum on customer engagement, and help your business build strong momentum into the winter to last through 2017.

Emojis In Email Can Boost Engagement

Less than a quarter of email offers marked in the subject line are interesting enough to be opened, according to an email study released Monday by Adobe. A survey of over 1,000 U.S. respondents revealed that only 19% of work emails are interesting, while only 23% of personal email offers are interesting enough to be opened. Could emojis present an opportunity for marketers to capture reader’s attention?