How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

5 Steps to Optimize the Back End of Your Sales Funnel

How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.

How to Use Email Marketing to Shorten the B2B Customer Journey

Email is the backbone of B2B marketing and remains one of the most effective channels for engaging customers. Cutting-edge automation software has given marketers the ability to implement different types of emails at different points in the customer journey. These are the different types of email campaigns marketers use at each stage of the funnel and how they drive the customer journey.

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results. Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

Quick & Easy Ways to Improve Lead Conversions

Traffic is up, but lead conversion numbers aren’t improving. The end of your reporting period is coming up fast, and you need a quick fix for jump-starting lead conversions. What’s a marketer to do? Here are some of our favorite quick and easy ways to improve lead conversions on your website.