6 Ecommerce Email Marketing Campaigns for Q4 2016

Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing. Email volume increases significantly in the last quarter of the year. Ecommerce success can hinge on how well your email marketing performs. What follows are six email marketing campaign ideas, to spark your business’s creativity.

Email Marketing Advice for Retailers Heading Into Busy Holiday Season

With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. After 45 years, this workhorse of the digital marketer’s toolkit still offers the highest ROI of any channel, and is customers’ preferred method of contact. To help retailers get ahead of the coming holiday season, data solutions provider Return Path today released Email Marketing for Retailers, a new guide highlighting nine key factors that drive an effective email program. Following are a few of the report’s key insights.

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Despite this success, Deborah Lippmann isn't done polishing up its program yet. Like many marketers, the brand is currently preparing for the upcoming holiday season. Lippmann shared some of his email marketing best practices that marketers can leverage this holiday season and all year long. Here are six.

6 Key Email Marketing Tips for Fall

Fall is a critical period for your email marketing Opens a New Window. campaigns. How you execute your marketing strategies this season can make or break your holiday sales, swing the pendulum on customer engagement, and help your business build strong momentum into the winter to last through 2017.