Now Is the Time for Retailers to Blast Holiday Email Campaigns

If the 2015 holiday shopping season is any indication, retailers would be wise to start their holiday email marketing campaigns if they’re going to get shoppers’ attention this year.

20 Tips to Boost Your Holiday Email Success

The holiday season is when email marketing really comes into its own. Subscribers who may have tuned out earlier in the year suddenly become receptive to promotional emails again.

When to Launch Holiday-Themed Email Campaigns: A Playbook for Marketers

It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

Make Subscribers Merry this Season: Tips to Maximize Holiday Email Marketing Success

The holidays are officially upon us. As the busiest and most lucrative time of the year, December typically brings about a shopping frenzy and a stressful year-end crunch, especially for marketers.

5 Ways to Make Holiday Email More Productive

If your email inbox is anything like mine, the recent influx of messages is overwhelming. Not only are you hearing from your direct contacts, but you’re also getting a lot more partner emails and yes, spammers.