Six Social Media Advertising Ideas to Make You Look Like a Big Deal

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email.

Facebook Is Letting Publishers Use Instant Articles to Collect Email Newsletter Signups

Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles. The New York Times and The Washington Post are among those who are participating. The test messages are hard to spot because they’re not being shown to all readers, and publishers said it was either too early to share results or that they wouldn’t ever be sharing them.

5 Effective Strategies for Startups to Grow Their Email Lists

A high-quality email list can get the traction you need on a product launch, encourage higher numbers of store visits, and strengthen the relationship between you and your customers. These strategies are going to ensure that your email list grows at an exponential rate.