3 Reasons Your Email Marketing Conversion Rates are Low

When it comes to sending emails, it’s not enough to craft a compelling message and send it to your subscribers’ inboxes. You need to make sure people are opening your emails and ultimately converting.

How To Add Personality To Your Email Campaigns

When it comes to promoting a show or event, email is your best friend, as it still yields a higher return on investment than many forms of promotion. For emails to be effective, however, they need to grab readers attention. Here we look at how.

Email Marketing 101

Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.p>

Email Marketing Tips & Tricks

In the third and final week of our Email Marketing for Your Small Business series, we’re sharing content ideas and techniques to get the most return out of your time and monetary investments in email marketing. According to Litmus, at least 91% of consumers check their email on a daily basis — so make sure your business is front and center!

5 Tips for Engaging Vacationing Email Recipients

Ah, summertime. We disconnect and disengage on beaches, in the mountains, or in our backyards, leaving workaday concerns far behind. Sounds wonderful, right? If you’re an email marketer, perhaps not. We want recipients to be eager to connect – not checked out. When it comes to engaging and converting, are we doomed to suffer the summertime blues?

3 Email Marketing Tips to Boost Father’s Day Sales

With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap into your existing customer base (and extend your reach to new customers as well!) by giving them a deal they just can’t pass up.

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

GDPR'S IMPACT ON CREATIVITY

Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

10 essential facts and statistics about email marketing.

Email Marketing Stats and Tips to Guide Your 2018 Strategies

Email marketing automation statistics and tips to guide your next campaign strategy.

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Five Simple Ways To Double Your Email Marketing Open Rates This Week

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.

Cookies And Consent: How GDPR Impacts Online Tracking

GDPR'S IMPACT ON CREATIVITY

7 Email Trends to Watch in 2018

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.

5 Email Marketing Tips to Stand Out in the Inbox

Things to bring some ‘oomph’ to your audience’s inbox.