Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

Is Email Marketing the Right Business Solution for You?

When operating a small business, how do you increase brand exposure to try and compete with the bigger, better - known companies?

eMarketer Explains Why Consumers Get Email Fatigue

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused.

Study: Email Marketers to Focus on 4 Key Areas in 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.

10 Proven Ways to Segment Your Email List

Would you like to see higher returns and more engagement from email marketing?

Can Your Emails Drive Traffic Every Day?

It’s time to start thinking about the health of your email list, while your budgets are still fresh and your 2017 strategy is still getting off the ground.

How to Run an Email Marketing Campaign That Doesn’t Annoy Recipients

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories.