3 Mistakes That Will Kill Your Email Marketing Campaign

You work extremely hard to create an email marketing campaign. First you have to find the right incentive to get the maximum number of subscribers. Then craft an entire series of emails designed to do one thing: increase sales. After all that hard work and planning, you don't want your sales to be impacted by a few mistakes.

Email Marketing Is Still the King

According to a recent Adobe survey, time spent checking email increased by 17 percent over the last year among white-collar workers in the United States. When it comes to marketing, half of consumers prefer to be contacted by brands via email (followed by direct mail at 22 percent and social media at nine percent). This is great news for content marketers who are pushing hard to grow their subscriber lists – meaning they’re making a concerted effort to collect email addresses, and tracking their email list growth is one of their top performance metrics.

How to Find the Email Personalization Sweet Spot

Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky.

Email Marketing: The Only Remaining Free, Effective and Underutilized Marketing Channel

As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers to target.

3 Best Practices for Improving Email Marketing

As email volumes rise into the millions each month for many companies, new challenges in email marketing emerge, especially as it relates to the increasing demand for personalized, real-time messaging. Consumers have come to expect relevant communications in real-time, but the very infrastructure of email marketing is based on a series of time-consuming tasks, such as list creation, data synchronization, and batch delays.

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results. Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

5 Effective Strategies for Startups to Grow Their Email Lists

A high-quality email list can get the traction you need on a product launch, encourage higher numbers of store visits, and strengthen the relationship between you and your customers. These strategies are going to ensure that your email list grows at an exponential rate.