Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

5 Tips for Boosting Sales After the Holidays

It’s January—time to celebrate the revenue success brought on by the holidays. High fives all around. Now that the most profitable season of the year is over, how can your business overcome that potential post-holiday sales dip?

4 Ways to Win the Inbox in 2017

A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

Wait! Avoid These Mistakes or Fail at Email Marketing - Part 1

Your curiosity, and your inner entrepreneur, tell you..It. Is. Time. You’re ready to embrace the most effective marketing channel known to brands. Email Marketing.

3 reasons retailers fall short in email and social media marketing

Email marketing and social media marketing are two critical marketing tools for communicating to your customer.

Driving Registration: The Key to Successful Webinars

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they're receptive and hitting them with a message that resonates.

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.

2017: A Great Year Ahead for Email Marketing!

2016 has been a big year for email marketing! It ranked as one of the top three traffic drivers on Black Friday and DMA’s recent consumer email tracking study highlights that consumers are in fact interested in receiving emails in their inbox.

Achieving Email Marketing Success in 2017 Editor's Pick!

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year.

6 common marketing email subject line mistakes to avoid

You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.

5 Tips for Sending an Email Blast Without Getting Blacklisted

IMarketers need to plan carefully to ensure their email campaigns actually reach inboxes.

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

Essential Tips for Email Marketing Success

Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds.

Should You A-B Test Email Marketing Campaigns?

If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.

How to Create a Successful Email Marketing Campaign

In email marketing, your header describes everything your audience sees before they open your email. The goal here is to entice your recipients to open the email and read your message.

Email Marketing Trends: What's Hot in 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.

10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential.

39 Expert Social Media Tips for B2B Marketers

Social media continues to grow at an exponential rate across most channels, becoming an increasingly important and viable method of connecting with potential clients.