Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

5 Tips for Boosting Sales After the Holidays

It’s January—time to celebrate the revenue success brought on by the holidays. High fives all around. Now that the most profitable season of the year is over, how can your business overcome that potential post-holiday sales dip?

Wait! Avoid These Mistakes or Fail at Email Marketing - Part 1

Your curiosity, and your inner entrepreneur, tell you..It. Is. Time. You’re ready to embrace the most effective marketing channel known to brands. Email Marketing.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Five Ways Email Marketing Will Change In 2017, 2018

Less focus on campaign metrics, with a shift toward customer metrics.

4 Online Marketing Techniques That Will Get You the Results You Need

To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign.

Driving Registration: The Key to Successful Webinars

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they're receptive and hitting them with a message that resonates.

2017: A Great Year Ahead for Email Marketing!

2016 has been a big year for email marketing! It ranked as one of the top three traffic drivers on Black Friday and DMA’s recent consumer email tracking study highlights that consumers are in fact interested in receiving emails in their inbox.

Report: Email, Mobile Key to Retail Success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017.

3 Reasons Retailers Fall Short in Email and Social Media Marketing

Email marketing and social media marketing are two critical marketing tools for communicating to your customer.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

5 Tips for Sending an Email Blast Without Getting Blacklisted

IMarketers need to plan carefully to ensure their email campaigns actually reach inboxes.

6 Common Marketing Email Subject Line Mistakes to Avoid

You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.

A Beginner's Guide to Email Marketing Automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.

The Stone Age Of Email Marketing Stops Here: Customize Your Content Using Triggers

As inboxes overflow and open rates underwhelm, many marketers are taking the easy way out, claiming that email is dying and that it doesn’t have the potential it once did.

Email Marketing Trends: What's Hot in 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.

5 Common Mistakes in B2B Digital Ad Campaigns

A successful B2B digital marketing strategy has a lot of moving parts, including an engaging website, search engine optimization, blogging, advertising, email marketing, content offers and much more.

Five Ways to Gain Customer Insight: A Guide for Marketers

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement.

7 Easy Wins to Add to Your Email Marketing To-Do List

Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares 7 ways to give your email marketing a boost.