How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

Are You Making the Most of Automated Email Marketing?

Use this handy chart from the Email Marketing & Marketing Automation Excellence 2017 Report to make the most of your automated email marketing investment.

Why email marketing has lasted five times longer than your first marriage

After four decades (and counting), email marketing is still going strong.

Merchandising for Email Marketing

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue.

Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

Despite how often we’ve heard about the death of email, it just isn’t going anywhere.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

How Do Your Email Marketing Automation Efforts Score?

Thanks to the rise of analytic dashboards, email marketing automation is easier to measure after the fact.

Email Tracking Is More Than a Marketing Tool

Marketers often use a tool called email tracking to monitor their marketing campaigns. According to Check Point Software, cybercriminals can also use this technology to map out networks they want to penetrate.

How to Craft the Perfect Marketing Email

Follow the best practices listed here to make your email stand out and increase the chances that your customers will open and engage with your emails.