#Email related marketing articles

4 MacOS email clients that make for great alternatives to Apple Mail (and how they're better)

I'm constantly searching for an email app that outperforms Apple's - and one of these four might just be the winner.

Ecommerce advertising: Strategies to drive online sales

This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.

Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI

Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from lead generation to campaign creation.

Digital marketing in 2025: Trends and strategies

Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.

Full-stack marketers need support at the organizational and technological levels

A new report finds full-stack marketers need more help from tools and leadership.

Do web browsers on the Apple Watch make sense?

It’s not a full-fledged replacement for the phone. Instead, Ant serves more like a stop-gap solution where the screen on your wrist can handle the quick fact search, score check, or recipe look-up.

Snowflake's new AI agents make it easier for businesses to make sense of their data

Snowflake Intelligence spans structured and unstructured data from a variety of services.

Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)

Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.

Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization

Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

MacOS email clients that might work better for you than Apple Mail

I'm always on the lookout for a better email app than what Apple offers, and one of these four could very well be the one.

Interactive emails give your sales funnel a competitive edge

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.

ChatGPT can now sum up your meetings - here's how to use it (and who can)

The feature can record meetings and voice notes, then convert them into text summaries, emails, computer code, and more.

Best web hosting services 2025: My favorite web hosts are perfect for your next online project

Explore my recommendations for the top web hosting services offering bang for your buck, solid customer support, and exceptional uptime.

The Best Mass Email Sending Tools – As Rated By Our Experts

Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.

Adobe focuses on new Email Designer in May 2025 Marketo Engage updates

Here's what's new for Adobe Marketo Engage users from the May 2025 updates.

11 of the best free tools every SEO should know about

Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

How to use GA4 predictive metrics for smarter PPC targeting

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

How To Choose a Bulk Email Service + 8 Great Options

A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.

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