Email in 2017: Dying platform or still a worthy investment?

Despite the rise of productivity tools such as Slack and Workplace, recent deals and funding events show that email is an increasingly important channel and will continue to grow.

Glossary: What Martech Buzzwords Really Mean

Here, we share some frequently used terms that are often used in marketing technology and attempt to explain them in the plainest English possible.

Effective Digital Marketing Approaches For Growing Your Business

Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction.

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

The Ultimate Email Marketing Guide to Get You More Sales

Did somebody say – ‘email marketing is dead’? You might want to route some stats their way. As of January 2017, an estimated 3.7 billion web users were using email accounts.

Digital Marketing: When To Outsource, When To Do It In-House

According to the 2016 Gartner Marketing Organizational Design and Strategy Survey, more than half of marketing leaders say their current marketing organization relies heavily on agencies and third parties and only 19% have a strong in-house focus.

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

How Not To Lose Sight Of Your Brand With Digital Marketing

In an ever-expanding digital world, brands can feel the pressure to be all things to all people. But it doesn’t need to be so complicated, writes uberbrand managing director Dan Ratner