Gold Nugget Data Policy – 6 Steps To Trash Your Bad Data
Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database.
Study: Email Marketers to Focus on 4 Key Areas in 2017
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and email is stronger than ever.
Four Things to Ask When Considering a Cross-Device Solution
It’s astonishing to think that in just a few years the single most important marketing strategy – once viewed as a pipedream – has now become foundational to all marketing initiatives.