Connecting the Dots Between Real-Time Data and Your Customers

Any email program that is meant to be responsive to the needs of customers must have access to real-time customer data. But accessing that data is often easier said than done. There are numerous potential areas of disconnect between real-time data that resides in a secure database and the end communication to a customer. Here’s a roadmap with three critical markers to help you create an effective real-time enterprise email marketing strategy.

What Email Marketers Should Know About the EU’s New Data Law

All businesses that send emails to a predefined database will be affected by the new GDPR bill – so how can they prepare ahead of time?

Email Marketing Is Still the King

According to a recent Adobe survey, time spent checking email increased by 17 percent over the last year among white-collar workers in the United States. When it comes to marketing, half of consumers prefer to be contacted by brands via email (followed by direct mail at 22 percent and social media at nine percent). This is great news for content marketers who are pushing hard to grow their subscriber lists – meaning they’re making a concerted effort to collect email addresses, and tracking their email list growth is one of their top performance metrics.

Common Mistakes Impact Your Email Marketing Workflow Success

Time and resources – marketers always seem to be running out of both. Thankfully, email marketing workflows can help you conserve both hours and manpower, provided they’re used correctly. Workflows are a series of emails that are automatically sent to subscribers based upon their behavior. Think of it like an automated “if this, then that” flowchart. Did the user click on a link in the email but abandon their shopping cart? If yes, they get a free shipping offer via email a few days later.

Five Ways Marketers Can Improve Customer Experience Through Email

Marketing is all about personalisation. If your customers receive inappropriate communications, they’re likely to switch off and take their business elsewhere. Today, consumers expect the way brands speak to them to be tailored to their past habits and preferences; after all, they’re the ones with the buying power.

Figuring out the Data Game

It's a digital world, and pretty much everyone has a digital device on them at all times. Reaching consumers quickly with relevant information is pertinent, and ultimately will make your brand or agency successful if you are able to stay ahead of the curve. Brad Wilson, general manager at Travelocity at Expedia, Inc., talks to iMedia about how the importance of data, though it may be cliche, is still the biggest key to reaching consumers.

How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

3 Best Practices for Improving Email Marketing

As email volumes rise into the millions each month for many companies, new challenges in email marketing emerge, especially as it relates to the increasing demand for personalized, real-time messaging. Consumers have come to expect relevant communications in real-time, but the very infrastructure of email marketing is based on a series of time-consuming tasks, such as list creation, data synchronization, and batch delays.

The Essentials of an Email Marketing Campaign

Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and kicking. In short, many businesses find that email marketing continues to be one of their most effective tools for generating sales.