You Have 50,000+ Email Subscribers… Now What?

Learn how to generate revenue with your email list while delighting and safeguarding your loyal subscribers.

3 Tips to Embrace Customer Data All Year Long

The 2016 holiday season was undoubtedly the most digital yet, with shoppers spending nearly $50 billion online from the beginning of November to mid-December – a 12% increase over the same time period last year.

How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

2017: A Great Year Ahead for Email Marketing!

2016 has been a big year for email marketing! It ranked as one of the top three traffic drivers on Black Friday and DMA’s recent consumer email tracking study highlights that consumers are in fact interested in receiving emails in their inbox.

Achieving Email Marketing Success in 2017 Editor's Pick!

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year.

Essential Tips for Email Marketing Success

Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds.

How to Ensure Your Email Campaign Grabs Your Customers' Attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

Revamping Your Email Marketing Program for the New Year

Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.

How to Get the Most out of Your Data This Christmas

The John Lewis advert is out, the mince pies are on the shelf and Wizzard is on repeat - its official, Christmas is well on its way.

Email Marketing Trends: What's Hot in 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.

Understanding Email and Data Appends, for Marketing

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones.