How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

How Big Data Can Improve B2B Lead Gen

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends.

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused.

Limit Email Volume To Limit Email Fatigue

Decreasing email volume per month corresponds to increased subscriber engagement, according to a recent study by SendGrid, potentially steering marketers toward strategies that limit inbox overload and email fatigue.

Loyalty Programs and Data Analytics

For many price-conscious shoppers – the email inbox has become a sort of personalized coupon book.

Gold Nugget Data Policy – 6 Steps To Trash Your Bad Data

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad data in your database.

Voice search and data: The two trends that will shape online marketing in 2017

As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.

How to Leverage Social Intent Data for Email Marketing

At this point, many marketing organizations have adopted a digital marketing platform.

How General Data Protection Regulation Will Apply to and Affect United Kingdom

The General Data Protection Regulation will apply to the UK when it is effective on May 25, 2018, but the government will need to adopt domestic data privacy legislation upon the UK’s pending exit from the EU.

Four Things to Ask When Considering a Cross-Device Solution

It’s astonishing to think that in just a few years the single most important marketing strategy – once viewed as a pipedream – has now become foundational to all marketing initiatives.