Understanding Email and Data Appends, for Marketing

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones.

Revamping Your Email Marketing Program for the New Year

Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.

Nine Mobile Trends to Help You Stand out in 2017 and Beyond

The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015.

How to Get the Most out of Your Data This Christmas

The John Lewis advert is out, the mince pies are on the shelf and Wizzard is on repeat - its official, Christmas is well on its way.

From Big Data to Big Personalization

The promise of big data: Companies can better know their customers and act on that information through effective personalization and segmentation.

3 Tips to Embrace Customer Data All Year Long

The 2016 holiday season was undoubtedly the most digital yet, with shoppers spending nearly $50 billion online from the beginning of November to mid-December – a 12% increase over the same time period last year.

5 Tips to Optimizing Personalization

Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization and stalking.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

How To Use Competitive Intelligence To Drive Email ROI

Marketers who use competitive intelligence tools enjoy an average of three times more email generated revenue than those who don’t, according to a recent report by The Relevancy Group.

Start Off Fresh With These Email Marketing Cleansing Tips

It’s a new year and that means a chance to try new things when it comes to your email marketing.

Refining Data is Tough. Here’s How to Make it Easier

We’ve heard a lot about how data is the new oil. That’s largely because it is not only valuable, but the lifeblood of the economy.

Big 2017 Social Media Marketing Trends You Need to Know

Do you think 2017 will be the year of video? Again? If so, you’re in good company. In fact, if I were forced to TLDR this post, the big social media trends for 2017 could be boiled down to this.