10 Ways to Repurpose Your Content for Email Marketing

It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries!

2017: A Great Year Ahead for Email Marketing!

2016 has been a big year for email marketing! It ranked as one of the top three traffic drivers on Black Friday and DMA’s recent consumer email tracking study highlights that consumers are in fact interested in receiving emails in their inbox.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Why Email Marketers Should Catch Their Zzzzs in 2017: Tips For Targeting Gen Z

Just as marketers are starting to feel they have a handle on how to interact and engage with millennials, the once baffling Millennial generation is now being eclipsed by an even more elusive cohort: Generation Z.

Individualization: Mobile Marketing’s Next Step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

Revamping Your Email Marketing Program for the New Year

Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.

Content for Lead Generation

There are a lot of reasons to produce content as a marketing department. Last month we published an entire post dedicated to Content for Link Building.

Five Ways to Gain Customer Insight: A Guide for Marketers

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement.