What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
monday.com Email Marketing Review and Pricing
monday.com is our pick for the best platform for email campaign management. It offers customizable templates, workflow automation, multiple schedule views and an ideas-and-requests board to help you track progress and manage campaigns more effectively.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth
The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Adapting to the Future of Digital Marketing
The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
Google adds YouTube breakdowns for Demand Gen campaigns
Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.
Boutique marketing woes: Email sounds hard, but it doesn’t have to be
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct
Meta deepens AI focus for latest suite of brand advertiser solutions
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.
Why CRM data is essential for your digital marketing strategy
In today’s competitive landscape, understanding your customer is no longer optional. In this thought leadership piece for Prolific North, Embryo’s Claire Zulu sets out how Customer Relationship Management (CRM) is essential for your digital marketing strategies…
21 Local Online Marketing Strategies to Attract Foot Traffic (2025)
Local online marketing uses online channels to drive foot traffic to your retail store. Here are 21 of the best tactics to try.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Wix adds Artificial Intelligence to its email editor
Email marketing on Wix is getting that sweet AI action
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on BrandLink videos.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
Unlocking brand potential with next-generation domain names
Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.