5 reasons why email is a powerful first marketing step for new businesses
Email marketing is a highly-targeted, cost-effective and measurable way of reaching your audience
Optimizing Your Email Campaigns, from Welcome to Win Back
Marketers must create a cohesive, valuable customer journey consisting of many different message types.
High-Frequency Email Senders Favor Dynamic Content
Brands that incorporate dynamic content into their email marketing campaigns send an average of 60% more emails
Email Marketing Statistics to Guide your Email Strategy in 2018
Keep these stats in mind and use them as a guide.
The challenges email marketers face in 2018 and how to overcome them
Suggestions to improve content, integrate with other channels and keep ahead of legal problems.