5 reasons why email is a powerful first marketing step for new businesses

Email marketing is a highly-targeted, cost-effective and measurable way of reaching your audience

Optimizing Your Email Campaigns, from Welcome to Win Back

Marketers must create a cohesive, valuable customer journey consisting of many different message types.

High-Frequency Email Senders Favor Dynamic Content

Brands that incorporate dynamic content into their email marketing campaigns send an average of 60% more emails

Email Marketing Statistics to Guide your Email Strategy in 2018

Keep these stats in mind and use them as a guide.

The challenges email marketers face in 2018 and how to overcome them

Suggestions to improve content, integrate with other channels and keep ahead of legal problems.