Brand Satisfaction Key to Email Subscriber Retention
Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.
Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue
Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused.
Loyalty Programs and Data Analytics
For many price-conscious shoppers – the email inbox has become a sort of personalized coupon book.
Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation
With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States.