5 Tips for Engaging Vacationing Email Recipients

Ah, summertime. We disconnect and disengage on beaches, in the mountains, or in our backyards, leaving workaday concerns far behind. Sounds wonderful, right? If you’re an email marketer, perhaps not. We want recipients to be eager to connect – not checked out. When it comes to engaging and converting, are we doomed to suffer the summertime blues?

How to Perfect Your Follow-Up Emails

There’s something you need to know about crafting the perfect follow-up email. Ready? One email isn’t going to cut it. I know this to be the case. In May 2017, my company used several follow-up tactics to generate an 85 percent open rate and 45 percent reply rate for one of our clients. We’ve used the same strategies to schedule more than 25,000 client sales meetings.