Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused.

Loyalty Programs and Data Analytics

For many price-conscious shoppers – the email inbox has become a sort of personalized coupon book.

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States.