Figuring out the Data Game

It's a digital world, and pretty much everyone has a digital device on them at all times. Reaching consumers quickly with relevant information is pertinent, and ultimately will make your brand or agency successful if you are able to stay ahead of the curve. Brad Wilson, general manager at Travelocity at Expedia, Inc., talks to iMedia about how the importance of data, though it may be cliche, is still the biggest key to reaching consumers.