Five Ways Email Marketing Will Change In 2017, 2018

Less focus on campaign metrics, with a shift toward customer metrics.

In B2B Direct Mail, Be Relevant, Creative and Timely

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy.

Increase B2B Sales By Integrating Email Marketing Strategies With Your CRM

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations.

3 Ways to Convert Email-Obsessed Customers

Thanks to mobile phones, tablets and even smart watches, people can now access the internet 24/7 and from almost anywhere.

5 Strategies For Better B2B eCommerce

Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

Business Email Marketing Is Moving On -- Opt-In Or Ship Out

As the year goes out, a new one is shaping up to be dominated by exactly the same issue -- privacy. Or more particularly, we should say, permissioning.