When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
Omnisend unveils AI-enabled suite to support email marketing
Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
This watchOS 26 feature has me excited for the Apple Watch again
Ahead of Apple’s long-awaited WWDC keynote earlier this month, the company was widely reported to be working on a new AI-powered doctor that could potentially help you diagnose common conditions, recognize potential illnesses, and understand your overall health.
The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine
Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.
Winning PR and Digital Marketing Strategies That Deliver Optimal ROI
As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.
20 Effective ChatGPT Prompts for Email Marketing
Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
International SEO setup: Structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Landbase Raises $30 Million Series A to Help Businesses Find Their Next Customer
With just a prompt, businesses can target the right audience, create tailored messages optimized to close and launch campaigns across channels.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
Interactive emails give your sales funnel a competitive edge
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.