4 questions to ask yourself before betting on AI in your business - and why
AI has the potential to democratize information and enhance productivity - but at Snowflake Summit 2025, business leaders emphasized that a few critical foundations need to be in place first.
Employee AI agent adoption: Maximizing gains while navigating challenges
While agentic AI definitely marks a turning point in human-computer interaction, moving from tool use to collaboration, the next step is integrating these agents and actually deriving value. At VentureBeat’s Transform 2025, Matthew Kropp, managing director and senior partner at BCG, offered a game plan for workflow evolution, employee adoption, and organizational change.
As AI use expands, platforms like Brain Max seek to simplify cross-app integration
As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
102 Expert iPhone Tricks You Should Know
Think you know iOS inside out? Trust us, there's way more to uncover. Unlock your iPhone's full potential.
Apple loses AI whiz to Meta with an offer that will make your eyes water
On Wednesday, a Bloomberg report, citing sources with knowledge of the matter, claimed that Meta had offered Pang a package worth more than $200 million to join the company’s “superintelligence” team, a unit set up by Meta chief Mark Zuckerberg with the lofty task of developing a next-level AI capable of surpassing human intelligence.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
How ChatGPT actually works (and why it's been so game-changing)
We take a deep dive into the inner workings of the wildly popular AI chatbot, ChatGPT. If you want to know how its generative AI magic happens, read on.
Google Ads data shows query length shift post-AI Mode
Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.
Data governance: The contract layer that makes agentic systems possible
Data governance once felt like a compliance burden, tucked away in the back office. Today, it’s the bedrock for enterprises scaling AI responsibly and unlocking its true value. As companies race to deploy agentic AI, CIOs and data leaders face a critical mandate: deliver governed, trusted data that AI systems can understand.
Galaxy Unpacked 2025: Everything Samsung announced including the Z Fold 7, Z Flip 7 and Galaxy Watch 8
Plus, there's a new, more affordable Z Flip 7 FE and an updated Galaxy Watch Classic.
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
5 ways to be great AI agent manager, according to business leaders
The agents are coming. Here's how to ensure these emerging technologies are effective workplace partners.
Perplexity's Comet AI browser is hurtling toward Chrome - how to try it
The agentic browser aims to compete with Chrome and Safari as the AI browser race heats up. Here's how it works.
Why causal AI works when other forecasting models fail
Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still.
Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing
Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.