Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.
HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
6 Best Digital Marketing Courses and Certifications in 2024
In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation
UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
Tuta Mail adds new quantum-resistant encryption to protect email
Tuta Mail has announced TutaCrypt, a new post-quantum encryption protocol to secure communications from powerful and anticipated decryption attacks.
How To Win Deals In The High Tide Of Overwhelming Sales Emails
This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
20 Best Marketing Newsletters to Subscribe to in 2024
In this article, we will take a look at the 20 best marketing newsletters to subscribe to in 2024. If you want to skip our detailed analysis, you can go directly to 5 Best Marketing Newsletters to Subscribe to in 2024.
Introducing PhishTitan's Auto Remediation Feature: Empowering MSPs and Administrators to Enhance Email Security for Advanced Phishing Attacks on M365
(Newswire.com) - TitanHQ, the leading cloud-based email security solutions provider for over two decades, is excited to introduce a new PhishTitan solution feature. This innovative feature is designed to transform M365 email security management for MSPs and administrators.
2024: The Year AI Revolutionizes Digital Marketing
2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.
Dieselmatic bolsters marketing capabilities with email feature
Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.
Everlytic demystifies new email authentication protocols
Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.
Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo
Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.
Proton email app is out of beta and available for Windows and macOS
The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.
Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing
Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.
GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite
GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.
Unlocking Success With Digital Marketing for Your B2B Business
Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.
How To Use Email Campaigns to Drive Ecommerce Sales
Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.