Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Omnisend unveils AI-enabled suite to support email marketing
Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
Snapchat Ads drive higher return on spend for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization
Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
Ecommerce marketing strategies to boost sales
We’ll show you 21 ecommerce marketing strategies that vary in difficulty and resource needs from foundational to advanced. These strategies will help you stand out, attract new customers, build customer loyalty, accurately track your performance, and more.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline
New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.
E-commerce Marketing Trends 2025
E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s augmented reality (AR) and virtual reality (VR), sophisticated AI chatbots, or live-streamed shopping experiences, e-commerce is a place to experiment and set the pace for other industries. The goal remains the same, though: Attract more customers and keep existing ones coming back.
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
Inside reMarkable’s push to scale employee and customer IT requests with agentic AI
As growing companies adopt AI to drive efficiency and scale, many are discovering that success depends less on the technology itself and more on how well their systems, teams, and data are connected.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
Guest column: Digital or traditional marketing? You’re asking the wrong question
Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.
Sephora doles out Lyft credits to transport shoppers to its stores
“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.