Why And How Local Businesses Should Use Video In Their Digital Marketing
Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online.
120+ Digital Marketing Statistics of 2024 for Online Growth
If you are a business or a marketer seeking the most recent insights into the digital marketing space, we have you sorted. We'll discuss content and email marketing, search engine optimization (SEO), video marketing, artificial intelligence (AI), and many other subjects.
Using video in email to engage customers and close deals
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
A bigger bet on streaming monetization contributed to Q1 advertising momentum, with segment growth up 24%.
The top digital marketing trends marketers should look out for in 2024
This article covers some of the biggest trends that will shake and shape the digital marketing industry this year, based on Brandwatch’s latest Digital Marketing Trends report. We’ll cover how you can use them in your digital marketing strategy.
Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
How Marketers Can Turn Inflation Challenges into Opportunities for Growth
As inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and growth. To preserve customer loyalty during such periods, brands are focusing on loyalty programs, discounts, and promotions that demonstrate value.
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
Email Marketing Trends for 2024
Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.
Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024
In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics. Let’s explore how to craft a winning social media marketing strategy that capitalizes on the trends, incorporates effective tips, and leverages impactful tactics to propel your brand to success.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Summer Email Newsletter Ideas and Examples for 2024
Follow our guide of ideas to summer email newsletter campaigns and peek inside a collection of the best summer email newsletter examples to get helpful advice on how to drive in more traffic to your website and maximize revenue during this sunny season.
Navigating the latest Google Ad trends for effective digital marketing
For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.
Legacy media makes new bets on CTV and retail media convergence
Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
The Words That Convert: Why Copywriters Rule the Digital Marketing Kingdom
A constant battle rages in the ever-evolving landscape of digital marketing: how to capture attention, engage audiences, and ultimately drive conversions. While flashy visuals and strategic campaigns play a role, the unsung hero of this battlefield is often the copywriter.
Amazon says its Prime deliveries are getting even faster
With more than 2 billion packages delivered in one day or less this year, Amazon says its delivery juggernaut is picking up.