#Video related marketing articles

Brilliant Labs launches its second-generation smart glasses

It's the vehicle for an AI assistant that talks like a 'real person.'

What is organic search visibility? How to measure and improve it

Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.

Making AI deep research work for strategic marketing tasks

For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.

Google Ads adds ‘Branded Searches’ as new conversion metric

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

With AI already boosting Meta’s advertising revenue, the company says a version of the tech that surpasses human intelligence is now in sight.

Oakley Meta glasses review: A familiar formula with some upgrades

Meta's first Oakley collab provides some clues about where its smart glasses are going.

Google's NotebookLM can now turn your content into narrated slides

If you are a visual learner, Video Overviews is for you.

Your brand in the age of generative search: How to show up and be cited

In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.

Distributed storefronts demand smarter, faster brand strategy

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment.

How to write high-performing Google Ads copy with generative AI

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.

The 10 apps I can't live or work without - on Windows, Mac, and mobile

I've been covering tech for decades. These are the software tools I use for work (and occasional recreation) every day - and boy, have they changed a lot over the last few years.

Google's new AI tool Opal turns prompts into apps, no coding required

The Google Labs tool enables developers to create apps using natural language prompts and interactive visual aids.

3 stats from Google’s Q2 show how it is weathering advertising turmoil

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

Over half of ad buyers are using generative AI for video creation: IAB

Nearly one-third of digital video ads are currently developed using the tech, with that share expected to jump to 39% in 2026.

Sociable: Inside YouTube’s new generative AI features for Shorts

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

AI search is booming, but SEO is still not dead

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.

Google now auto-upgrades Video Action Campaigns to Demand Gen

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.

5 Amazon Ads features you’re not using — but should be

Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.

YouTube Tests AI Features To Improve Search & Discovery

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

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