Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Confidence in agentic AI: Why eval infrastructure must come first
As AI agents enter real-world deployment, organizations are under pressure to define where they belong, how to build them effectively, and how to operationalize them at scale.
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
AI's not the only hot tech trend - check out the year's other 11, according to McKinsey
AI, especially agents, are at the top of the list (unsurprisingly).
Snapchat Ads drive higher return on spend for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
Google Ads data shows query length shift post-AI Mode
Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
Google Chrome for iOS now lets you switch between personal and work accounts
iPhone users can now better juggle their personal and professional accounts in Chrome just like desktop and Android users.
Perplexity offers free AI tools to students worldwide in partnership with SheerID
Perplexity, the AI-powered search engine that competes with Google and ChatGPT, has partnered with identity verification company SheerID to offer up to two years of free premium service to more than 264 million students worldwide, the companies announced Monday.
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
7 trends shaping digital transformation in 2025 - and AI looms large
From autonomous enterprises built on a hybrid workforce to a house of AI agents, here's where digital transformation.
How Companies Are Using AI In Digital Marketing
AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is increasingly playing a role in our lives in some very subtle ways.
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
Google’s Top 5 SEO Tools
Explore these five essential Google tools that support technical SEO, site speed, content research, and security – all free and easy to use.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’