This one feature could make GPT-5 a true game changer (if OpenAI gets it right)
GPT-5's launch is around the corner, and here's why it's so exciting for users.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Google Ads adds ‘Branded Searches’ as new conversion metric
Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
Google DeepMind says its new AI can map the entire planet with unprecedented accuracy
Google DeepMind announced today a breakthrough artificial intelligence system that transforms how organizations analyze Earth’s surface, potentially revolutionizing environmental monitoring and resource management for governments, conservation groups, and businesses worldwide.
From pilot to payoff: Turning AI investment into real ROI
Ignoring agentic AI’s potential, particularly its demand for modernized data infrastructure, carries the same existential risk that faced retailers who ignored the internet. The question isn’t whether to invest, but how to ensure those investments translate into measurable, real-world payoff. But measuring tangible return on agentic AI investment can feel elusive.
5 Ways To Prove The Real Value Of SEO In The AI Era
Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.
Building a machine-readable brand: Strategic visibility across all search modalities
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
QuickBooks’ new AI agents accelerate business efficiency
Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.
The 10 apps I can't live or work without - on Windows, Mac, and mobile
I've been covering tech for decades. These are the software tools I use for work (and occasional recreation) every day - and boy, have they changed a lot over the last few years.
Transform your content creation from chaos to consistent brilliance
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.