#Technology related marketing articles

Go To Groww Plans to Leave an Imprint on Digital Marketing with AI

AI

Changing the Email Marketing Game: How AppMail’s AI is Transforming Small E-Commerce Businesses

In the swiftly evolving world of artificial intelligence (AI), small e-commerce businesses are finding new ways to stand toe-to-toe with the big players. AppMail is leading the charge with innovative solutions that dramatically simplify and enhance the email marketing workflow for small e-commerce operations.

Can CTV Tech Crack Full Funnel Performance Marketing Brands

CTV

Visa: How FIs can Boost Digital Marketing Strategies

In its latest report, Visa Consulting & Analytics outlines key recommendations for financial institutions looking to boost their digital strategies

Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut

A bigger bet on streaming monetization contributed to Q1 advertising momentum, with segment growth up 24%.

Cordial Signs New Digital Marketing Agreement with Realtor.com®

SAN DIEGO, April 2, 2024 /PRNewswire/ -- Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages, has inked a new agreement with Move, Inc., the operator of Realtor.com®, to deliver highly personalized and unified marketing campaigns to Realtor.com® audiences.

The Role of Generative AI in Retail Marketing: Info-Tech Research Group Publishes Strategies to Improve Customer Experience in Digital Era

The Role of Generative AI in Retail Marketing: Info-Tech Research Group Publishes Strategies to Improve Customer Experience in Digital Era

Let's Run Local is Accelerating Small Business Growth with Tailored Digital Marketing Strategies

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

BarkleyOKRP acquires Adlucent to boost performance marketing capabilities

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.

Medallia Recognized as a Leader in SPARK Matrix™ Digital Marketing Analytics Report Q4 2023

Independent research firm names Medallia top performer due to its "distinctive capability" to power "personalized interactions"

The new frontier: AI-driven marketing in the digital age

In the fast-paced realm of digital marketing, where every interaction counts and consumer engagement is paramount, the fusion of Artificial Intelligence (AI) and Machine Learning (ML) has evolved from a trend to a necessity.

Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

The deal follows a similar one with Coca-Cola and arrives as the tech giant expands its relationship with publisher Axel Springer and makes its Copilot AI companion available to all advertisers.

Mindgruve Named 2024 Google Premier Partner for Fourth Consecutive Year

SAN DIEGO, May 8, 2024 /PRNewswire/ -- Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services.

NP Digital Launches Its New Mail Grader Tool To Audit Email Marketing

Mail Grader Is the Agency’s Free Auditing and Insights Tool Available to the Public

LEVERAGING THE BEST DIGITAL MARKETING CAMPAIGNS FOR YOUR BUSINESS

The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.

LinkedIn Data Shows Social Media Marketing is the Most In-Demand Skill on the Platform

LinkedIn is a great platform for job hunting and networking. There are different types of employers who seek right candidate for a number of jobs. The latest data curated by LinkedIn shows that the most in-demand marketing skill on LinkedIn that many employers are seeking in 2024 is social media marketing. The report by LinkedIn shows all the latest industry trends to help marketers polish their skills and improve them in order to ensure suitable employment opportunities.

HertsDigiverse is Revolutionizing Digital Marketing for Local Businesses in the United Kingdom

Under the leadership of Muhammad Musab, HertsDigiverse [http://www.hertsdigiverse.com/], has emerged as a new-age digital marketing agency, that is helping UK-based businesses to elevate their brand image and get more business. Through the use of advanced digital marketing techniques and focused social media advertising, HertsDigiverse.com is poised to revolutionize the way in which regional businesses improve their online visibility.

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