#SocialMedia related marketing articles

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.

Marketing attribution guide: Models, tools & best practices

Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.

Amazon launches Kiro, its own Claude-powered challenger to Windsurf and Codex

Amid the big news that Windsurf is being acquired by Cognition (after its founders went to Google), developers interested in AI-powered coding may be on the hunt for new alternatives.

The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine

Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.

Which martech categories will disappear if they don’t include AI?

Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.

5 Ways To Prove The Real Value Of SEO In The AI Era

Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.

In GEO, brand mentions do what links alone can’t

Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.

Distributed storefronts demand smarter, faster brand strategy

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment.

Snapchat Ads drive higher return on spend for ecommerce brands: Study

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.

Is Your Business Missing Out? The Importance of Digital Marketing Services

In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

How to win with your local marketing strategy (with AI, SEO, and Community)

Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Google still leads, but Gen Z and AI are reshaping search behavior: Survey

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)

Sociable: Inside YouTube’s new generative AI features for Shorts

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

AI search is booming, but SEO is still not dead

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

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