Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
PPC budget planning: Aligning business goals, ad spend and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Omnisend unveils AI-enabled suite to support email marketing
Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
Your Emails Are Reaching the Inbox, but No One’s Clicking?
These five quick fixes can help you across the finish line.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
20 Effective ChatGPT Prompts for Email Marketing
Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.
3 stats from Google’s Q2 show how it is weathering advertising turmoil
Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.
Google Analytics adds Reddit Ads integration, launches lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
How to create personas for SEO: Aligning content with real search intent
When you market your business, who are you marketing to? Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience? To find out, you need to create search engine optimization (SEO) personas.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.