Google Revs Ecommerce SERPs
Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.
Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner
The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.
Visa: How FIs can Boost Digital Marketing Strategies
In its latest report, Visa Consulting & Analytics outlines key recommendations for financial institutions looking to boost their digital strategies
Threads Is Up to 150M Monthly Active Users
Meta has reported that Threads, its Twitter-like social app, which Mark Zuckerberg launched to spite Elon Musk, has now surpassed 150 million monthly active users.
3 ways to target your PPC competitors’ audience
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.
5 Essential Digital Marketing Strategies for Your Small Business
Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.
Beacon Media + Marketing Releases New Guide on Ethical AI Usage and Google EEAT Standards in Digital Marketing
Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Search Influence, SEO and Digital Marketing Agency, Earns 2024 Google Premier Partner Status
Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.
Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032
Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.
Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.
Navigating the latest Google Ad trends for effective digital marketing
For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.
Digitac Media Revolutionizes Digital Marketing for Falcon Restaurant Group’s TGI Fridays Locations
Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
How this 'very, very worried' email from Microsoft VP led to OpenAI investment
Microsoft's investment in OpenAI boosts AI technology.