You can turn your Google Search into a podcast now - here's how
Search can talk back and summarize information to help you learn more about your queries.
Google AI Mode finally rolling out to all users in the U.S.
Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.
Apple takes measured approach to AI updates at developers conference
The tech giant expanded its visual intelligence features to allow iPhone users to ask ChatGPT for details on objects they see on their screen.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
What is AI SEO? How artificial intelligence is changing search optimization
Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.
Google AI Mode traffic data added to Search Console reporting
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
OpenAI Rolls Out Update To ChatGPT Search
OpenAI updated ChatGPT search to improve its ability to handle longer conversations and answer more complex search.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI
The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
Microsoft-backed Mistral launches European AI cloud to compete with AWS and Azure
Mistral AI, the French artificial intelligence startup, announced Wednesday a sweeping expansion into AI infrastructure that positions the company as Europe’s answer to American cloud computing giants, while simultaneously unveiling new reasoning models that rival OpenAI’s most advanced systems.
Apple's de-chatbot-ification of AI is nearly complete
If this were 1984, chatbots would be the command-line computers that techies love, while Apple Intelligence would be the Macintosh with its point-and-click interface that almost anyone could learn.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Beyond the keyword: How AI is forging the future of enterprise search
In the rapidly evolving landscape of artificial intelligence, the very definition of “search” is undergoing a profound transformation. No longer confined to simple keyword matching, enterprise search is shifting toward understanding and reasoning over data in a conversational interface, and ultimately, enabling autonomous AI agents to reshape how work gets done in an organization. This evolution — driven by innovations like vector search, knowledge graphs, and agentic reasoning — is reshaping how businesses access, understand, and act upon their vast troves of information.