44 best ChatGPT prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
How understanding users’ intent redefines context in digital advertising
The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
PPC budget planning: Aligning business goals, ad spend and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy
Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
How AI flipped the funnel and made Go to market tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Ask An SEO: How Can I Improve The Visibility Of My Category Pages?
Kevin Gibbons discusses optimization strategies that can help improve your ecommerce category pages’ visibility.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
Small businesses are turning to owned-marketing tools for better control
Engage website visitors with Feedify’s Rising Star Push Notification Tool
Google Analytics adds Reddit Ads integration, launches lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.
Orchestrating empathy where your funnel falls short
Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and trustworthy.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.