#ROI related marketing articles

Amazon DocumentDB Serverless database looks to accelerate agentic AI, cut costs

Now, AWS is taking the next step in the serverless transformation of its database portfolio with the general availability of Amazon DocumentDB Serverless. This brings automatic scaling to MongoDB-compatible document databases.

Adapting your GTM to win the AI-driven buyer

Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.

How understanding users’ intent redefines context in digital advertising

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.

It’s Qwen’s summer: new open source Qwen3-235B-A22B-Thinking-2507 tops OpenAI, Gemini reasoning models on key benchmarks

If the AI industry had an equivalent to the recording industry’s “song of the summer” — a hit that catches on in the warmer months here in the Northern Hemisphere and is heard playing everywhere — the clear honoree for that title would go to Alibaba’s Qwen Team.

Making AI deep research work for strategic marketing tasks

For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.

Your Emails Are Reaching the Inbox, but No One’s Clicking?

These five quick fixes can help you across the finish line.

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

With AI already boosting Meta’s advertising revenue, the company says a version of the tech that surpasses human intelligence is now in sight.

How tiered strategies and smart tech are reshaping influencer marketing success

The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.

How to vet AI tools for marketing: Key questions to ask

Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.

From pilot to payoff: Turning AI investment into real ROI

Ignoring agentic AI’s potential, particularly its demand for modernized data infrastructure, carries the same existential risk that faced retailers who ignored the internet. The question isn’t whether to invest, but how to ensure those investments translate into measurable, real-world payoff. But measuring tangible return on agentic AI investment can feel elusive.

QuickBooks’ new AI agents accelerate business efficiency

Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.

How to write high-performing Google Ads copy with generative AI

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.

Small businesses are turning to owned-marketing tools for better control

Engage website visitors with Feedify’s Rising Star Push Notification Tool

How to assemble captivating Google Ads copy

Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.

Google Analytics adds Reddit Ads integration, launches lead gen tools

Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Apple has now shipped 3 billion iPhones

The iPhone enjoyed a double digit growth in the previous quarter ending in June.

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)

Google's new Search mode puts classic results back on top - how to access it

Web Guide makes it a lot easier to target your search to a concentrated area of a topic.

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.

Google Launches AI-Powered Virtual Try-On & Shopping Tools

Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!

All suggestions, scores, and insights provided by SubjectLine.com—whether through this site, our media, or related communications—are for informational purposes only. Use of this content is entirely at your own discretion and subject to your own review process.

SubjectLine.com does not guarantee performance results and assumes no liability for any outcomes, including but not limited to legal or regulatory compliance. Always consult your legal, compliance, and marketing teams before implementing any recommendations.