#ROI related marketing articles

10 must-use marketing updates in the Salesforce Summer 2025 releases

These 10 updates will help marketers in the Salesforce platform work smarter.

Top Digital Marketing Stats You Should Know!

In this article, we’ve put together some interesting and hard-hitting digital marketing facts and stats to look ahead to how digital marketing can influence your business and marketing outcomes in 2022 and beyond.

Smarter ways to visualize search marketing data in 2025

Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.

Meta adds dynamic overlays to Advantage+ Catalog ads

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

Brand storytelling vs. digital performance: Finding the right marketing mix for startup success

Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand apart. This is called the Brand Storytelling.

OpenAI adds shopping features to ChatGPT Search

This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.

Writer releases Palmyra X5, delivers near GPT-4 performance at 75% lower cost

Writer, the enterprise generative AI company valued at $1.9 billion, today released Palmyra X5, a new large language model (LLM) featuring an expansive 1-million-token context window that promises to accelerate the adoption of autonomous AI agents in corporate environments.

How to use CRM data to inform and grow your PPC campaigns

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

7 AI Terms Microsoft Wants You to Know In 2025

Microsoft's new AI terms reveal how 'Frontier Firms' will transform work. Learn what they mean and if you'll soon be an 'agent boss.'

How AI is Transforming Digital Marketing: What Businesses Need to Know

The real question is not whether your company should adopt AI as far as possible, but when you can start. AI is the power behind the future of digital marketing. Are you ready to take advantage of it?

Email Marketing Performance Statistics By Usage, Strategy, ROI, Automation and Facts (2025)

By checking key numbers like open rates, click-through rates, and conversion rates, companies can see what’s working and what needs to change. As email habits shift, keeping up with the latest stats in 2025 is important to stay competitive. This article will shed more light on Email Marketing Performance Statistics.

Do the upfronts still matter?

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

Most consumers will pay 25% more for their favorite brands, survey finds

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

Email marketing vs. social media: Which one works best in 2025?

Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.

The skills marketers need in 2025 and beyond

The marketing world needs strategic thinkers and project managers, a report by the AMA found.

How Digital Marketing Transforms Brand Reach in the Online Age

Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.

AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing

This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.

Navigating The Complexities Of International PPC Working With Agencies

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

Google’s ad business remains robust despite macro, regulatory threats

Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations.

5 tips for transforming company data into new revenue streams

If you’re among those IT leaders looking to transform your company’s data into new revenue, here are several key tips and insights from data experts who’ve done it.

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