Changes in Ad Spend and Platform Dynamics in 2024
In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritising consumer trust and transparency while innovating within new privacy frameworks and leveraging AI to create effective advertising in a post-cookie world.
How digital marketing can be empowered to create more personalised experiences
Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.
The marketer's playbook: Tackling 2024's top email marketing obstacles
This article will help you to learn more about these challenges and some ways to tackle them.
Email Marketing Trends for 2024: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year.
Everlytic launches new playbook for email marketing success
New year, same email marketing stats? Everlytic has launched a guide to remedy this.
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.
Digital marketing trends reshaping auto retail
Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on new meaning in 2024 and beyond.
How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
The marketer's playbook: Tackling 2024's top email marketing obstacles
Sponsored: Learn about the email marketing challenges and ways to overcome them
QR TIGER Unveils 2024's Digital Marketing Trends
We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.
Navigating the latest Google Ad trends for effective digital marketing
For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.
5 web browsers you should use instead of Google Chrome or Edge
Google Chrome and Microsoft Edge dominate the world of web browsers, but they’re not for everyone. Whether you want a browser that better respects your privacy or need an app that does things a little bit differently, you don’t have to stick to the usual suspects.
Proton email app is out of beta and available for Windows and macOS
The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.