#Personas related marketing articles

The Gen Z traveler has landed: Here’s what the numbers say

Consumer expectations are evolving as many seek out opportunities to make up for time lost during the pandemic, per a recent PMG report.

How influencer mentions impact brand image [Infographic]

Influencers are influential; it's in the name! The question, however, is why that is. It's important to know how influencer mentions work to determine whether they're necessary for your brand. We've outlined some ways influencer marketing can impact a brand's image!

How to leverage AI to enhance your digital marketing posts

If you are confused about how to get started with digital marketing posting with the power of AI, we have all the relevant details for you.

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

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Retail Revolution: Fullmoon Digital Balances Experiential Marketing with E-commerce Strategies

With more traditional stores closing, retailers continue to be challenged by navigating the intersection of brick-and-mortar locations and eCommerce. Fullmoon Digital's Nik Stepheny shares how brands can best manage this evolution, as well as the crucial role experiential experiences will play in shaping consumer engagement moving forward.

The top digital marketing trends marketers should look out for in 2024

This article covers some of the biggest trends that will shake and shape the digital marketing industry this year, based on Brandwatch’s latest Digital Marketing Trends report. We’ll cover how you can use them in your digital marketing strategy.

23 Welcome Email Subject Lines for Your New Subscribers

Learn how to create compelling welcome email subject lines to improve your email open rates. The Ascent covers several welcome email subject lines for your new subscribers.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

How Important Is Reactivity In Digital Marketing

Companies that respond to current events and online conversations could be more successful than those that don’t. That’s because this strategy enters them into the public discourse, providing exposure to the day’s critical topics.

Sinch celebrates world email day with DocxComm: A new chapter in document management

Sinch AB (publ), announced the launch of DocxComm, an innovative document management product designed to enhance business communication. Unveiled on World Email Day, DocxComm empowers businesses to create a more engaging and interactive user experience across various communication channels.

Beefree acquires Really Good Emails, bridging the gap between inspiration and email creation

Beefree, a leader in no-code email creation tools, is excited to announce the acquisition of Really Good Emails (RGE). The acquisition will shorten the distance between email inspiration and creation, enrich the collection of inspiring email designs available at reallygoodemails.com, and broaden Beefree's support for the email community.

23 Welcome Email Subject Lines for Your New Subscribers

Learn how to create email subject lines that catch your audiences’ attention and spur them to open your email.

How To Build An Email List In 2024

An email list is a great way to expand your marketing efforts since you can use the list to send messages about new products or specials that you are having. However, building a good email list takes time and effort. You want to make sure that the people on the list genuinely want to subscribe to your brand. Here’s how to build an effective email list this year.

The Words That Convert: Why Copywriters Rule the Digital Marketing Kingdom

A constant battle rages in the ever-evolving landscape of digital marketing: how to capture attention, engage audiences, and ultimately drive conversions. While flashy visuals and strategic campaigns play a role, the unsung hero of this battlefield is often the copywriter.

Iconic Digital Secures Top Spot at BizX 2024 Awards, Exemplifying Excellence in Digital Marketing

Iconic Digital, an elite performance marketing agency in this rapidly evolving context, has proven its mettle by clinching the Best Overall Business title at the prestigious European BizX Awards 2024 in Liverpool. The accolade recognizes the firm’s pioneering strategies in digital marketing and sets a new benchmark for industry excellence.

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

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