Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
How to master the client call: Agency edition
Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.
This watchOS 26 feature has me excited for the Apple Watch again
Ahead of Apple’s long-awaited WWDC keynote earlier this month, the company was widely reported to be working on a new AI-powered doctor that could potentially help you diagnose common conditions, recognize potential illnesses, and understand your overall health.
Forget Ray-Bans: The $399 Meta Oakley smart glasses are better in almost every way
The newest Meta smart glasses target athletes and those who want more capable video recording. Here's everything you need to know.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.
Your Emails Are Reaching the Inbox, but No One’s Clicking?
These five quick fixes can help you across the finish line.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
How to keep your SEO skills sharp in an AI-first world
As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.
Winning PR and Digital Marketing Strategies That Deliver Optimal ROI
As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
How Enterprise Search And AI Intelligence Reveal Market Pulse
Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
Before scaling AI, fix your data foundations
Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.
Marketing methods respond to cookie and AI changes
Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows.
The most underrated B2B channel? Your newsletter
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.