#Personalization related marketing articles

Mark Zuckerberg says ‘developing superintelligence is now in sight,’ shades OpenAI and other firms focused on automating work

Mark Zuckerberg says ‘developing superintelligence is now in sight,’ shades OpenAI and other firms focused on automating work

How to boost local SEO: 4 AI-driven tactics that get results

Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement.

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.

What marketers can learn from manufacturing’s shift to precision CX

AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.

Google Chrome makes it easier for iPhone users to separate work and play

For desktop, it’s easier to switch between different users in Chrome. On Android devices, users can create a work profile that keeps their work data discrete and secure. No such convenience has existed for iPhone so far. That is finally changing in 2025, as after a long wait, Google is finally turning its attention to iPhone users.

Your Emails Are Reaching the Inbox, but No One’s Clicking?

These five quick fixes can help you across the finish line.

4 CTV challenges for B2B and how to overcome them

Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.

From pilot to payoff: Turning AI investment into real ROI

Ignoring agentic AI’s potential, particularly its demand for modernized data infrastructure, carries the same existential risk that faced retailers who ignored the internet. The question isn’t whether to invest, but how to ensure those investments translate into measurable, real-world payoff. But measuring tangible return on agentic AI investment can feel elusive.

5 Ways To Prove The Real Value Of SEO In The AI Era

Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.

Why it’s time to reframe email from campaigns to conversations

Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic.

How to write high-performing Google Ads copy with generative AI

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.

Upgrade to become a true email power user with Proton Mail

Get advanced features that free email services don't have, plus enhanced security by switching to Proton Mail.

Google Chrome for iOS now lets you switch between personal and work accounts

iPhone users can now better juggle their personal and professional accounts in Chrome just like desktop and Android users.

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035

Email Marketing Market Overview:

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.

How omni-conscious brands win in a buyer-first, fragmented world

When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.

Before scaling AI, fix your data foundations

Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.

AI search is booming, but SEO is still not dead

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.

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