#Optimization related marketing articles

30 seconds vs. 3: The d1 reasoning framework that’s slashing AI response times

dLLMs represent a distinct approach to generating text compared to standard autoregressive models, potentially offering benefits in terms of efficiency and information processing, which could be valuable for various real-world applications.

AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.

The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights

This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.

OpenAI launches o3 and o4-mini, AI models that ‘think with images’ and use tools autonomously

OpenAI launched two groundbreaking AI models today that can reason with images and use tools independently, representing what experts call a step change in artificial intelligence capabilities.

Integrating SEO into omnichannel marketing for seamless engagement

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

How to use CRM data to inform and grow your PPC campaigns

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

How AI is Transforming Digital Marketing: What Businesses Need to Know

The real question is not whether your company should adopt AI as far as possible, but when you can start. AI is the power behind the future of digital marketing. Are you ready to take advantage of it?

Why mindset, not just tech, defines AI success in marketing

AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.

4 ways to connect your ads data to generative AI for smarter PPC

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.

LLMs are driving referral traffic – but what about engagement?

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Emails That Engage, Not Just Inform

At Together Films, we treat email marketing as a craft—clarity meets personality and every word earns its place. Our approach blends conversational warmth with razor-sharp precision, cutting through inbox noise without sacrificing authenticity. We don’t want robotic templates, designed simply to communicate; instead we aim for compelling, human-centric copy designed to connect.

Google adds more AI tools to its Workspace productivity apps

Now, through Gemini, users can create audio files based on uploaded documents and slides. They can also generate audio overviews within deep research reports. These podcast-style audio files are downloadable. Audio Overview generates voices and grounds its discussions solely on the provided documents.

Do the upfronts still matter?

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

I Tested the Top 5 Email Marketing AI Tools: Here’s the Smartest Way to Grow Your Audience

I tested the leading AI email marketing tools to see which ones can actually impact your campaigns. This guide covers the features that stood out, where some tools missed the mark, and which ones are worth pursuing.

What’s next for Google Cloud databases? AI inside SQL and more

Over the past year, all Google Cloud databases have added some form of vector support, enabling AI use cases. At Google Cloud Next, multiple databases are being updated, including Firestore, which is getting MongoDB compatibility. Google Bigtable is getting support for materialized views and support for Oracle Database in Google Cloud is also expanding.

EnRoute Growth Platform Unveils EGP SEO Boost+ for Enhanced AI Search Visibility

EGP SEO Boost+ Emerges as a Top All-in-One Platform for SEO, Digital Marketing, and AI Search Visibility

AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing

This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.

How Email Marketing is Transforming the Retail Industry in 2025

Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.

Email Marketing in the iOS18 Era: What You Need to Know

Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.

5 undervalued skills to complement PPC management

Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.

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