#Opens related marketing articles

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.

Microsoft 365 Copilot Wave 2 is here: Take a look at what's new

AI agents, GPT-4o image generation, and a new Copilot Notebook feature are all headed your way.

The Washington Post partners with OpenAI to bring its content to ChatGPT

ChatGPT Search will display summaries, quotes and links from the publisher.

ChatGPT Can Now Guess the Location of Photos With Stunning Accuracy

This capability has been around for a while, but OpenAI's o3 model could popularize it in a major way. Social media is already going wild. Here's what happened in our initial tests.

3 high-impact tactics to drive email engagement

With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.

How an 'internet of agents' could help AIs connect and work together

AI agents are everywhere, but they don't talk to each other. AGNTCY, an open-source collective, is trying to change that.

OpenAI adds shopping features to ChatGPT Search

This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.

Writer releases Palmyra X5, delivers near GPT-4 performance at 75% lower cost

Writer, the enterprise generative AI company valued at $1.9 billion, today released Palmyra X5, a new large language model (LLM) featuring an expansive 1-million-token context window that promises to accelerate the adoption of autonomous AI agents in corporate environments.

Customer-centric IT: Strategies for delivering winning customer experiences

Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.

Uber Shuttle is launching at the Atlanta airport

This follows LaGuardia and JFK routes in NYC.

What’s next for Google Cloud databases? AI inside SQL and more

Over the past year, all Google Cloud databases have added some form of vector support, enabling AI use cases. At Google Cloud Next, multiple databases are being updated, including Firestore, which is getting MongoDB compatibility. Google Bigtable is getting support for materialized views and support for Oracle Database in Google Cloud is also expanding.

Smart Marketers Use This 4-Step Framework for Every Email Campaign

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Adobe Firefly gets a slew of new image-generating models - including from OpenAI and Google

New models include the Firefly Image Model 4, GPT-4o image model, and Imagen 3.

Interactive email is the game changer brands can’t ignore

Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.

METASCALE improves LLM reasoning with adaptive strategies

A new framework called METASCALE enables large language models (LLMs) to dynamically adapt their reasoning mode at inference time. This framework addresses one of LLMs’ shortcomings, which is using the same reasoning strategy for all types of problems.

How to create a searchable database of anything - easily and for free

Need to keep track of collections of things for your home or business? Here's all you need to get started, add new items, and search for them.

How Unilever’s AI marketing bets are increasing production efficiency

The CPG marketer is leveraging Nvidia’s Omniverse platform to create “digital twins” of products that can be easily adapted across channels.

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