#IntegratedMarketing related marketing articles

It’s Qwen’s summer: new open source Qwen3-235B-A22B-Thinking-2507 tops OpenAI, Gemini reasoning models on key benchmarks

If the AI industry had an equivalent to the recording industry’s “song of the summer” — a hit that catches on in the warmer months here in the Northern Hemisphere and is heard playing everywhere — the clear honoree for that title would go to Alibaba’s Qwen Team.

5 key questions your developers should be asking about MCP

The Model Context Protocol (MCP) has become one of the most talked-about developments in AI integration since its introduction by Anthropic in late 2024. If you’re tuned into the AI space at all, you’ve likely been inundated with developer “hot takes” on the topic. Some think it’s the best thing ever; others are quick to point out its shortcomings. In reality, there’s some truth to both.

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.

Employee AI agent adoption: Maximizing gains while navigating challenges

While agentic AI definitely marks a turning point in human-computer interaction, moving from tool use to collaboration, the next step is integrating these agents and actually deriving value. At VentureBeat’s Transform 2025, Matthew Kropp, managing director and senior partner at BCG, offered a game plan for workflow evolution, employee adoption, and organizational change.

As AI use expands, platforms like Brain Max seek to simplify cross-app integration

As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.

4 CTV challenges for B2B and how to overcome them

Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.

Google DeepMind says its new AI can map the entire planet with unprecedented accuracy

Google DeepMind announced today a breakthrough artificial intelligence system that transforms how organizations analyze Earth’s surface, potentially revolutionizing environmental monitoring and resource management for governments, conservation groups, and businesses worldwide.

How to vet AI tools for marketing: Key questions to ask

Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.

Writer launches a ‘super agent’ that actually gets sh*t done, outperforms OpenAI on key benchmarks

Writer, the enterprise artificial intelligence company valued at $1.9 billion, launched an autonomous “super agent” Tuesday that can independently execute complex, multi-step business tasks across hundreds of software platforms — marking a significant escalation in the corporate AI arms race.

SEO vs. GEO: What’s different? What’s the same?

Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.

macOS 26 beta preview: Spotlight's time to shine

Apple's Liquid Glass refresh looks good, but the Spotlight is the big draw.

Google Analytics adds Reddit Ads integration, launches lead gen tools

Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Salesforce used AI to cut support load by 5% — but the real win was teaching bots to say ‘I’m sorry’

Salesforce has crossed a significant threshold in the enterprise AI race, surpassing 1 million autonomous agent conversations on its help portal — a milestone that offers a rare glimpse into what it takes to deploy AI agents at massive scale and the surprising lessons learned along the way.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

5 ways to successfully integrate AI agents into your workplace

Your next colleague might be an AI agent. Here's how to turn it into a trusted member of your team.

You can use Claude AI's mobile app to draft emails, texts, and calendar events now - here's how

Claude's iOS and Android app will generate the templates for you, but you'll need to take additional steps to send or create them.

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)

Microsoft gives Copilot a face - here's how to try your new Appearance chat buddy

Available now for Copilot Labs testers, Appearance can smile, nod, and even raise an eyebrow during your voice conversations.

Sociable: Inside YouTube’s new generative AI features for Shorts

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

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