Over 15 million subject lines tested. The #1 free subject line rating tool.

Search Influence earned 2024 Google Premier Partner status, for the ninth year in a row, reaffirming the SEO and digital marketing agency’s position as a leading force in the digital advertising space. Each year, Search Influence must demonstrate that they deserve to remain in the top 3% participating agencies in the United States that embody the highest level of client excellence.

The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.

It's no secret the marketing landscape for franchises — and all businesses, for that matter — has evolved dramatically over the past few years. The rise of social media, search engine optimization (SEO) and targeted advertising has offered new opportunities for franchise businesses to reach and engage with their audience. Here are five innovative marketing strategies for franchises in the digital age:

The digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for connection, but for discovering and purchasing products. This convergence of social interaction and online shopping has given rise to a powerful trend: social commerce.

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics. Let’s explore how to craft a winning social media marketing strategy that capitalizes on the trends, incorporates effective tips, and leverages impactful tactics to propel your brand to success.

As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, Global Industry Analysts Inc. (GIA) predicts the worldwide digital advertising and marketing market will reach $786.2 billion by 2026. As a result, we have seen an influx of online marketing platforms and tools develop to assist businesses with their digital and online marketing.

beehiiv Inc., a next-generation email newsletter platform, today is announcing its $33M Series B led by NEA and participating investors including Sapphire Sport. The company had previously raised $12.5M in a Series A fundraise last June, led by Lightspeed Venture Partners, who also participated in the Series B.

We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.

The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.