Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.
Google Web Guide for AI organized search results
This is a search labs experiment, opt in only now, for the web tab within Google Search.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
Google's NotebookLM can now turn your content into narrated slides
If you are a visual learner, Video Overviews is for you.
Small business owners doubling down on digital marketing efforts, report finds
A new survey finds that 40% of small business retailers said an online presence has had the biggest impact on their business in the last 12 months and 63% are more comfortable connecting online rather than in person.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)
Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.
From prompt chaos to clarity: How to build a robust AI orchestration layer
AI Orchestration
QuickBooks’ new AI agents accelerate business efficiency
Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.
Maximize the value of your existing content: A proven method to boost your visibility
Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more.
2025 Google Search Console guide: Everything you need to know
Enter Google Search Console (GSC), because great content can still fall flat if you don’t know how people are finding it, or where they’re dropping off.
SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI
The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.
5 ways to successfully integrate AI agents into your workplace
Your next colleague might be an AI agent. Here's how to turn it into a trusted member of your team.